Lenovo laptops Product Life Cycle and BCG Matrix Positioning

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This Presentation gives an overview about the sales, market share and growth of Lenovo Laptop division of Lenovo Group Org.

Sales

Presented by:
V. Rajachandra
Rameez Ahmed
Salman Rizvi
Shinu G.Mathew
Shobhit Dixit
LAPTO
PS

Lenovo Product Life Cycle
7408.34
8666.03
7897
8800.12
11444.82
15674.22
17952.69
20514.71
25000
20000
15000
10000
5000
0
2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015
Lenovo Sales
Time
LENOVO SALES (million US $)
MATURITY
PHASE
INTRODUCTION GROWTH PHASE
PHASE
Lenovo Financial Information

 2nd largest with market share
of17.1 in 2014
 7.9%- 15.9% in 2013
 18% share in corporate market
 55% year-by-year growth in
India
www.infotechlead.com

REFERENCES
• Levitt, T. (1965). Exploit the Product Life Cycle. Harvard Business Review.
(Vol. 43 Issue 6 Nov/Dec). p81-94.
• Barksdale, H. C. and Harris Jr., C. E. (1982). Portfolio Analysis and the
Product Life Cycle. Long Range Planning. (Vol. 15 Issue 6). p74-83.
• http://www.lenovo.com/ww/lenovo/investor_relations.html
• http://www.lenovo.com/ww/lenovo/financial_information.html

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Lenovo laptops Product Life Cycle and BCG Matrix Positioning

1. Presented by: V. Rajachandra Rameez Ahmed Salman Rizvi Shinu G.Mathew Shobhit Dixit LAPTO PS

2. http://www.lenovo.com/lenovo/in/en/

3. PRODUCT LIFE CYCLE

4. Lenovo Product Life Cycle 7408.34 8666.03 7897 8800.12 11444.82 15674.22 17952.69 20514.71 25000 20000 15000 10000 5000 0 2007-2008 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 2013-2014 2014-2015 Lenovo Sales Time LENOVO SALES (million US $) MATURITY PHASE INTRODUCTION GROWTH PHASE PHASE Lenovo Financial Information

5.  2nd largest with market share of17.1 in 2014  7.9%- 15.9% in 2013  18% share in corporate market  55% year-by-year growth in India www.infotechlead.com

6. BCG MATRIX for LENOVO

7. REFERENCES • Levitt, T. (1965). Exploit the Product Life Cycle. Harvard Business Review. (Vol. 43 Issue 6 Nov/Dec). p81-94. • Barksdale, H. C. and Harris Jr., C. E. (1982). Portfolio Analysis and the Product Life Cycle. Long Range Planning. (Vol. 15 Issue 6). p74-83. • http://www.lenovo.com/ww/lenovo/investor_relations.html • http://www.lenovo.com/ww/lenovo/financial_information.html

Lenovo laptops Product Life Cycle and BCG Matrix Positioning

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