4. Who would bethe audience for your media product?
In the pitch for our film, we specified the target audience of our film to be people aged 16-45; a wide age range, as we feel that anyone who likes psychological thrillers would enjoy the film, rather than it only appealing film to a certain age bracket. We also aimed the piece at an ABC1 mainstreamer audience, due to the psychological elements of the film, an aspect that we believed would appeal to a higher social class audience.From our research, we found that the enigma code narrative of thriller filmstend to widely attract a male audience. We feel however that the lead femalecharacter and the strong relationship between the Darius and Lisa will alsoattract a female audience, as it is not entirely guns, explosions and typically‘manly’ narratives and props.
The rating for our film is acertificate 12A. We originallyplanned for it to be a 15 certificate,but decided that, accompanied byan adult, this film would besuitable for ages 12 and upwards.We chose this certificate becauseof the central themes of our film; itcontains main plotlines thatinvolve murder, kidnapping anduse of weapons. In addition to this,there is use of bad language attimes, and sustained threat. Forthis reason we felt that the filmwould not be appropriate for ayounger audience. Furthermore,we believe that a youngeraudience may have troublegrasping the plotline of the film,and therefore would not enjoy itanyway, not understanding what isgoing on, or being able to followthe psychological aspects of thefilm
By closely analysing similar films to ours from the thriller genre, we were able to specify our audience more easily. We found that fans of filmssuch as those shown above, would be people who enjoy key aspects of the thriller genre such as suspense, action, and surprising twists and turns, and so tried to include these elements in our film. Therefore we can suggest that our audience is anyone who enjoy films that exercise key elements of the thriller genre.To view our pitch, detailing our specified audience, click here:http://www.slideshare.net/salesian2012as/all-in-good-time-10842459