Does it matter? Circulation• 21 titles: 4% of UK market• Titles include Cosmo, Men’s Health, Company, Elle• 13% of the circulation• Around 20 major websites including Sugarscape.co.uk• 30 newspapers, 2 radio stations, 30 TV Channels, 3 online channels
Does it matter? CompetitionTried to buy EMAP (Empire, Kerrang!) in 2009 for£700m; Bauer paid £1.1bnBought Hachette Filippachi in March 2010Closed two of its own titles: She andCosmopolitan Bride.
How works Created 30 years ago. Distributes to over 80 countries worldwide. Heart and Condé Nast avoid paying outside company to distribute their magazines. Also carries out market research Developed EDP technologies (Electronic Data Processing), allowing analysis (through barcodes and credit cards) of what people buy with their magazines (chocolate etc.) where they buy who is buying
Does it matter: AudienceABC1, “fashionable, fun,confident with keyinterests in shopping,beauty, and relationships.18-35, core 20-25.” (Hearst UK)USED to be biggest sellingUK women’s monthly(450,000 sales per month).Now 375,000 - behindGood Housekeeping,Glamour etc.
Does it matter: Audience£375,000 sales >£1m per issueAd costs £18,000 to£25,000 per page. >£1m per issue as well