B.Com 07-11, Lecture 1 Introduction Of Marketing

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Subject: Marketing
Teacher: Hafiz Ahsan
Class: Bcom 5th (2007-2011)
Uploaded by: Saad Ahmad (BC07002)

Published in: Business, News & Politics
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B.Com 07-11, Lecture 1 Introduction Of Marketing

  1. 2. <ul><li>PRINCIPLES OF MARKETING </li></ul>INTRODUCTION OF MARKETING
  2. 3. Introduction…. <ul><li>They are the best </li></ul><ul><li>I always eat there </li></ul><ul><li>I only travel with that bus service </li></ul><ul><li>I buy my garments from there </li></ul><ul><li>I will prefer to go that University </li></ul>
  3. 4. <ul><li>Public Relation </li></ul>Promotion Advertising sales services Coupons E-commerce Shopping Direct mail Packaging Bill Board Research Sponsorship Catalogues Delivery Retailing Pricing Intro….
  4. 5. What is Marketing <ul><li>Process of creating consumer value in the form of goods and services that can approved consumer life </li></ul>Identifying and satisfying customer needs.
  5. 6. How customers are created? <ul><li>Identify customer’s need </li></ul><ul><li>Design the product or service to satisfy the need </li></ul><ul><li>Communicate the product information to customer </li></ul><ul><li>Make the product available </li></ul>
  6. 7. What is Marketing? <ul><li>Availability of </li></ul><ul><ul><li>Right Product </li></ul></ul><ul><ul><li>Right Place </li></ul></ul><ul><ul><li>Right time </li></ul></ul><ul><li>Make sure customer Is aware of product </li></ul>
  7. 8. Marketing (Philip Kotler) <ul><li>Marketing is a social and managerial process whereby individuals and groups obtain what they need and want through creating and exchanging products and values with others. </li></ul>
  8. 9. Marketing (Stanton) <ul><li>Marketing is a total system of business activities designed to plane price promote and distribute want satisfying products to target markets to achieve organizational objectives. </li></ul>
  9. 10. Marketing (AMA) (American Marketing Association ) <ul><li>Marketing is a performance of business activities that direct the flow of goods and services to the customers and the users. </li></ul>
  10. 11. Goals of Marketing <ul><li>Attract new customer by offering by promising superior value </li></ul><ul><li>keep and grow current customers by delivering satisfaction . </li></ul>
  11. 12. Simple Marketing System <ul><li>Customer </li></ul>Producer productService Communication Price Feed Back
  12. 13. THINK <ul><li>Learning to make what u can sell or selling what u can make </li></ul><ul><li>Delivery of customer satisfaction at profit </li></ul>

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