4. Personal insight – get attention
• Deep color with light
• Deep color with light
words
words
• Be Stylized
• Be Stylized
• Special music
• Special music
Easy to see Can not see anything, but it
really shows some words
This penguin with special sound So many classes, tell everyone they
4
really get peoples’ attention sell cosmetics
5. Personal insight – get attention
• Put something cheap
• Put something cheap
near store entrance
near store entrance
• Easy to enter the store,
• Easy to enter the store,
lots of entrance
lots of entrance
40% off, makes people crazy
Never, never,
never limit how
customers entry
the store,
please set the
store free
Cheapest products must put
near the store entrance 5
6. Personal insight – atmosphere
• Relax is the most
• Relax is the most
important, no pressure
important, no pressure
• Colorful and smile
• Colorful and smile
Provide them sofa, something drink and so on.
Relax feeling makes people shopping. (they
come here because they feel pressure in daily
life, please never push them again
Sincere Smile,
makes people relax
Try to color the store, except you sell luxury and love you
6
products, they always show the same color
7. Personal insight – sales skill
• Sales must be
• Sales must be
professional and love
professional and love She is the
salespeople,
products
products because there is
no one wear like
• Uniform is easy to
• Uniform is easy to this in Asia
recognize
recognize
• Impulse items is must
• Impulse items is must
Don’t forget there
is something you
want near the
cash register
7
8. Opportunity
• For company:
– Try to follow the personal insight or make their
own observation, it really works in raising
revenue.
• For personal:
– Apply in other fields, ex: sell product on internet,
promote ourselves.
– it is a good chance to be a product selling
consultant.
(presupposition we can collect for observation
and integrate it as a good guide)
8
