Can onomastics play a role in making MegaCities both more Efficient and more Equitable? (Moscow, Beijing, Shanghai, ...)

1. 1
SMARTCITY :
GEODEMOGRAPHY,
ONOMASTICS &
MEGACITIES
2013-03-26 A presentation at DataTuesday (Paris)

2. SmartCity?
2
Smart Cities of the Future (2012),
Centre for Advanced Spatial Analysis - UCL
 a city in which ICT is merged with traditional
infrastructures, coordinated and integrated using new
digital technologies
 ways in which citizen groups, governments,
businesses, and various of agencies can interact to
understand the city and engage in the design and
planning process.
 Objective: to generate more efficient and equitable

3. Two projects with mutual
3
benefits
Integrum has NamSor sorts
names names
 Commercial agent  Designer of innovative
 Large database : 9000+ software
sources  Text Mining/Data Mining
 Media, Companies, Directors  Analyse names, social
 Focus networks
Russia/Belarus/Ukraine  All
 Clients : AmbFr, alphabets/languages/places
DGA,CCIFR,IFRI...  Thierry
Leads: InvestInX, Customs,
MinDef
Тьерри 蒂埃里

4. Onomastics?
4
 The science of proper names
 Names have meaning
 Our goal : Illustration : Experian (UK)
to recognize name semantics in all languages
and cultures, with enough accuracy to make
decisions

5. Asian Megacities: history
5
repeating?
 Strong economic growth
 Rural exodus & cosmopolitanism
 need to manage populations
diversity
 Urbans and local elite
 Rural migrants
 Seasonal and illegal migrants
 Expatriates (white collar migrants)
 International tourist and
businessmen
 Moscow, Beijing, Shanghai, Dubai
:
Big Money Big Data (VK, Weibo,
...) Illustration – 2012 Greater Moscow
designed by Grumbach/Wilmotte

6. BRICS : a complex national
6
identity
 LatAm, India, China, Africa : even more complex
ethnicity 
 Big Data even BIGGER, and growing : numeric
identity +

7. Macro DataViz example
7

8. Drilling down to
8
geodemography
Geodemographic
segmentation
 birds of a feather flock together
 Neighborhoods = characteristics
of the population which they
contain
 A commodity in mature markets,
but what about the emerging
markets?
 Ex. PPP in Turkey
 Static view vs. Dynamic view
Illustration : Experian (UK, 2009)
(Space & time)

9. Thank you ! Merci !
9
elian.carsenat@nomtri.fr
Follow @NomTri
+33 6 52 77 99 07
http://namesorts.com/