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Social Media Analysis of Political Parties for Delhi Assembly Election 2015

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Social Media Activity Analysis for Delhi Assembly Election 2015. Analysis shows BJP will score more than 51% of seates in Delhi Assembly Election 2015

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Social Media Analysis of Political Parties for Delhi Assembly Election 2015

  1. 1. Social Media Activity Analysis BJP, AAP & Congress @Vikashnsingh
  2. 2. Competition Benchmarking & Analysis Share of Voice 1 Aug 2014 to 9 Dec 2014 @Vikashnsingh
  3. 3. BJP has the highest SOV of 51% • Tracking online mentions for BJP, Congress and AAP from 1 Aug 2014 to 9 Dec 2014 • BJP occupies more than half the online space with 51% SOV • Videos generate the most number of mentions with the maximum share enjoyed by Congress • BJP has been receiving the maximum positive commentary amongst the competitors. • Congress has been receiving the maximum negative commentary amongst the competitors. Twitter Facebook Blog Forum News Video Positive Negative Netural BJP 3300379 51% 1908144 1008066 7542 1299 321872 53456 35% 17% 48% Congress 1174075 18% 727399 204189 4368 505 176438 61176 25% 26% 49% Aap 2028183 31% 1168618 795649 750 12282 26560 24324 18% 23% 59% Platform Wise Mentions Sentiment Analysis Political party Mention SOV% Aap @Vikashnsingh
  4. 4. Social Presence @Vikashnsingh
  5. 5. BJP @Vikashnsingh
  6. 6. Social Media Activity Overall Sentiment @Vikashnsingh
  7. 7. Twitter Analysis Twitter Reach 10 billion estimated impressions from 1908144 Twitter mentions by 324,341 users @Vikashnsingh
  8. 8. Buzz Graph & Word Cloud @Vikashnsingh
  9. 9. Congress @Vikashnsingh
  10. 10. Social Media Activity Overall Sentiment @Vikashnsingh
  11. 11. Twitter Analysis Twitter Reach 6 billion estimated impressions from 727399 Twitter mentions by 180,408 users @Vikashnsingh
  12. 12. Buzz Graph & Word Cloud @Vikashnsingh
  13. 13. AAP @Vikashnsingh
  14. 14. Social Media Activity Overall Sentiment @Vikashnsingh
  15. 15. Twitter Analysis Twitter Reach 8 billion estimated impressions from 1168618 Twitter mentions by 248,330 users @Vikashnsingh
  16. 16. Buzz Graph & Word Cloud @Vikashnsingh
  17. 17. Thank You @Vikashnsingh

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