1. Made to StickWhy Some Ideas Survive and Others DieI love this book so much that I have decided to summarize it for you. Russell SarderChairman and CEONetCom Information Technology

2. SimplicityPrioritize and exclude relentlessly to find your core message.

3. Unexpectedness For ideas to endure, generate interest and curiosity with unexpected information.

4. ConcretenessTo make ideas clear, explain them in terms of human actions and sensory information.

5. CredibilityTo build confidence, help people test your ideas for themselves.

6. EmotionsTo get people to care about your ideas, make them feel something.

7. StoriesTell stories that help your audience mentally rehearse for real experiences that might happen in the future.

8. Russell SarderChairman and CEONetCom Information TechnologyWeb: www.netcominfo.comBlog: http://russellsarder.wordpress.com/