The document discusses media buying audits, which involve auditing media buying agents (MBAs) that purchase advertising space and time from TV channels on behalf of companies. There are three types of audits - verification of records, financial audits, and strategies to improve efficiency. The first media buying audit company in India was Spatial Access Solutions, founded in 2008. While audits increase transparency, there are disadvantages like a lack of ensuring auditors' authenticity. Media audits play an important role in increasing transparency in India's developing media market.

14. Thank U