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  1. 1. White Paper Presentation on Shift from Bricks to Clicks Presented by: Leena G. Bodhwani PGDM – 08 – Marketing
  2. 2. Objective of the Study <ul><li>To understand the importance of Online Retailing </li></ul><ul><li>To analyze the effect of Online Retailing on consumers </li></ul><ul><li>To differentiate between alternative channels of Retailing </li></ul>
  3. 3. Online Shopping Presence <ul><li>Hygiene factor - competitive pricing, seamless service, easy transactions, rapid order fulfillment and satisfaction guarantees </li></ul><ul><li>Internet And Mobile Association of India (IAMAI), online shopping crossed Rs.570 crore in 2004-05 to reach a staggering Rs.1,180 crore in 2005-06, representing a growth of 107 per cent over the previous year. </li></ul><ul><li>Online shopping is slated to double in a year's time and reach Rs.2,300 crore by FY ’07. </li></ul>
  4. 4. • Internet and increased PC penetration (aided by falling prices of computers) • India's middle-class is mushrooming, with growing purchasing power and limited personal time. • Increasing usage of credit and debit cards coupled with a growing young population who spend significant time online. Key Drivers For E-tailing in India
  5. 5. <ul><li>Rail and Air ticket booking tops the list </li></ul><ul><li>Electronic equipment, electronic entertainment such as movies, DVDs and games. </li></ul><ul><li>Apparel, music, etc.. </li></ul>Purchase Highlights
  6. 6. Reasons for Multi Channel Retailers <ul><li>Opportunity to reach new markets. </li></ul><ul><li>Grow revenues and profits. </li></ul><ul><li>Overcomes some limitations of the traditional formats. </li></ul><ul><li>Gain valuable insights into their customers shopping behavior. </li></ul><ul><li>“ Share of wallet”. </li></ul>
  7. 7. H0 = Online Retailing is more convenient than modern and traditional retail. Hypothesis
  8. 8. Convenience of Online Shopping <ul><li>Internet Channel </li></ul><ul><li>Broader Selection </li></ul><ul><li>More Information to Evaluate Merchandise </li></ul><ul><li>Problem Solving Information </li></ul>
  9. 9. Scope And Limitations Of The Research <ul><li>It aims to disclose the need of Online Retailing. </li></ul><ul><li>It explores the Indian Online Retailing scenario. </li></ul><ul><li>It emphasis on the various convenience factors related to Online Shopping. </li></ul><ul><li>It outlays the various reasons for Multi channel Retailers. </li></ul><ul><li>The research does not provide any definite consumer behavior towards a particular product category. </li></ul><ul><li>It does not include the Indian consumer mentality towards E-tailing </li></ul>
  10. 10. Conclusion <ul><li>Keen Eye for Detail, For E-tail is Detail </li></ul><ul><li>Young India like the feel of modern retailing </li></ul><ul><li>Want to try new products and brands </li></ul><ul><li>Want to upgrade their standard of living </li></ul><ul><li>E-tail overcomes Retail speed breakers: </li></ul><ul><li>- Infrastructure and lack of transportation and storage facilities. </li></ul><ul><li>- Very high property rentals </li></ul><ul><li>- Absence of trained retailing manpower. </li></ul>
  11. 11. THANK YOU