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1. Affiliate marketing gambling sites
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I. Affiliate marketing guides
Have you ever thought about becoming an affiliate, either personally or as an alternative revenue
source for your business? With the current global economic climate and technological advances
leading to increases in entrepreneurial spirit, more and more people are looking to affiliate
marketing as a source of online income. Done right, affiliate marketing can bring in some
genuinely easy money, but doing it right means doing it smart.
With a lot of the competition sewn up by a minority of big players, it can be hard for the “small-time
newcomer” to get started. However, the kind of growth seen in many affiliate niches in
recent years will always bring with it opportunities.
Potential opportunities
Online gambling, gaming and weight- loss all lend themselves well to affiliate marketing; the
high commission, CPA and the frequent lack of any physical ‘product’ combined with ever-increasing
volumes of traffic mean, at its best, this type of industry can be an affiliate marketer’s
dream.
However, as you’d expect with anything that has such a potentially high yield, competition can
be fierce, particularly for the kind of high-volume terms that drive the vast majority of traffic.
But, provided a quality offering and the right targeting, the audience and opportunities are there
to be exploited by the budding affiliate marketer.
Identify a niche
A great way to start is to find your niche; online gambling comes ready to be split off, with each
game attracting different audiences, you’ll find this is true of many affiliate marketing niches
(gaming, dating, weight loss).
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2. Finding the right niche can reduce competition and drastically improve click-through-rates and
thus, commission. So start by identifying the least competitive niche with the highest value
traffic.
Although targeting a smaller section of the overall audience may seem counterintuitive, the
lower competition and niche-specific content means that conversion rates are far higher.
As an example, “live” online casino games have much lower search volume than their regular
online counterparts but convert at a higher rate, due in part to the more specific requirements,
which you will hopefully be fulfilling. The same is true of terms like “weight loss pills” as
opposed to “weight loss” or “online strategy games” versus “online games”. In short, visitors are
further down “the funnel”.
To continue with one of the above examples, monthly searches for “live roulette” are in the
region of 2,000 whereas traffic for the term “roulette” is estimated at over 18,000. On the
surface, the more valuable term to target would appear to be “roulette” but the extra competition
and lower specificity of this term mean conversions will be lower (not just conversion rates but
actual conversions).
Get to know your audience
As well as finding a niche that targets a specific audience, you should think about who that
audience is, what motivates them and how they behave; and all of these things are affected by
your choice of niche. In addition to the advantage of the extra specificity of your target audience,
the value of each visitor within the different niches should also be considered.
Research needs to go beyond traffic volume and likelihood of “converting”, to include average
spend per visitor as determined by the characteristics of that niche.
For instance, although live roulette has a far lower search-volume than roulette, it has over 3
times the player value due to the nature of live roulette as a game. It is considered trustworthy by
more players, controlled as it is by a human dealer, unlike the computer-generated version,
which leads to greater average spending. Over the course of a year, the average online roulette
player is worth approximately $300 whereas the average live roulette player has a value in
excess of $1,000.
As far as platforms go, audience behaviour and expectations can differ radically from one to the
next. Although there is some variation across different types of niche, there is no doubt that
mobile devices are increasingly playing a significant role.
Do the research, find out traffic estimates from mobile devices for multiple variants and respond
accordingly. You don’t have to build a mobile version of your site to make things that little bit
more amenable to the mobile user but it could improve conversions if you keep it in mind in the
design of your site.
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3. Get to know your product
Engaging with the products or service you are promoting in some way, by writing about it, for
example, is a good way to stimulate interest without overtly directing your visitors to affiliate
sites. In order to do this effectively, it helps if you choose a niche that you are interested in or
knowledgeable about.
Take some time to consider the kinds of products and services that you know a lot about, faking
an interest is not only time-consuming, it’s also fairly easy to spot and visitors to your site will
be less inclined to invest if your enthusiastic endorsements ring hollow.
The overriding message here, whether you are in online gambling, gaming, weight- loss or
dating, is to remain open to the opportunities. You shouldn’t be narrow-minded; remember that
search volume and traffic don’t always equal cash, so choose your market carefully. Broadening
your horizons will enable you to narrow your focus.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
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4. Persistence
Patience
Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
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5. Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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