Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Head of eCommerce & Digital Marketing known for building compelling products, services and a leader in mobile
Industry
Technology / Software / Internet
Website
www.timewarnercable.com
About
Rob Roy works as the Head of eCommerce and Digital Marketing for timewarnercable.com and twcc.com. Responsible for the eCommerce, self service and digital marketing activities for the #2 cable company in the United States. As Head of Digital Channels he is responsible for the eCommerce strategy & vision, growth strategy, product development, sales and marketing across all digital channels for the residential businesses, which serves more than 14 million customers. Leveraging multi-touch personalization and marketing automation, he has build an end to end digital customer journey, integrating responsive design to drive engagement across all devices.
In 2011 Rob was Head of mygofer.com a S...
Tags
responsive design
mobile marketing
responsive web design
mobile web
internet marketing
digital marketing
marketing performance
time warner cable
web design
ecommerce
attribution
customer experience
email
cross-channel attribution
twc
kpis
mobile commerce
m-commerce
mobile sales
mcommerce
google search
See more
Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Head of eCommerce & Digital Marketing known for building compelling products, services and a leader in mobile
Industry
Technology / Software / Internet
Website
www.timewarnercable.com
About
Rob Roy works as the Head of eCommerce and Digital Marketing for timewarnercable.com and twcc.com. Responsible for the eCommerce, self service and digital marketing activities for the #2 cable company in the United States. As Head of Digital Channels he is responsible for the eCommerce strategy & vision, growth strategy, product development, sales and marketing across all digital channels for the residential businesses, which serves more than 14 million customers. Leveraging multi-touch personalization and marketing automation, he has build an end to end digital customer journey, integrating responsive design to drive engagement across all devices.
In 2011 Rob was Head of mygofer.com a S...
Tags
responsive design
mobile marketing
responsive web design
mobile web
internet marketing
digital marketing
marketing performance
time warner cable
web design
ecommerce
attribution
customer experience
email
cross-channel attribution
twc
kpis
mobile commerce
m-commerce
mobile sales
mcommerce
google search
See more