The document introduces a framework called P.E.O.P.L.E. for how brands can interact with consumers in a more human-like way. It discusses how brands have traditionally tightly controlled their image but now people are more trusting of others' opinions than brands. It suggests that successful future brands will act as a platform for social interaction and empower consumers to become advocates instead of just fans. The framework involves participating in conversations, embracing how others interact with the brand, becoming transparent, and listening closely to consumer feedback.
9. 71% of people say they trust the opinion of family, friends and colleagues as a source of information on products and services. Source: Forrester Research
26. P.E.O.P.L.E. By structuring brands to interact with consumers like real human beings, like people, brands can enable consumers to share and communicate.
27.
28.
29.
30. COURIC: And, Mr. Manager, you know, these--these ID shoes are advertised as being about quote, "Freedom to choose and freedom to express who you are." By censoring what can be written on the shoes, aren't you res-restricting someone's individual freedom? Mr. MANAGER: Well, not at all. Again, I think that there are always limitations, to certain degree, of speech. Obviously, again, here's a copy of the shoe itself, and this is where the ID would go. We have no obligation to put on a shoe information that we would consider to be derogatory or defamatory to our company and our product. COURIC: Mm-hmm.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40. Thank You Want to learn more? Drop me a line… Ross Popoff-Walker blog: annoyingdesign.org /blog/ LinkedIn: linkedin.com/in/rosspw Twitter: twitter.com/rosspw email: [email_address] Ross Popoff-Walker Interactive UX + Youth Design Analyst