Presentation on it1015 group 6

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Presentation on it1015 group 6

  1. 1. + Apple iPhones’ Usage Around The World Ho Chun Lok 13212680 Kwan Suk Yan 13206168 Yoong Ke Xin 13206001
  2. 2. + Outline a) Objectives b) Background c) Survey d) Charts & Analysis e) Survey Results f) Conclusion
  3. 3. + Objectives To investigate into iPhone users and non- iPhone users To generate comments from iPhone users To investigate into future mobile device preferences of non-iPhone users
  4. 4. + Background
  5. 5. + Survey  An online questionnaire conducted by Qualtrics  14 questions in total, including multiple choices, open-ended questions and ratings in scale  Sent out survey link through Whatsapp  targeting at smart phone users  Collection of data within 7 days
  6. 6. + Charts & Analysis Most of the interviewees are students.
  7. 7. + Charts & Analysis Charts showing amount of personal income > More than a half of the interviewees earn 10k or below a month. > Around 30% of them earn 10k to 20 k, only a small group of people earn 20k to 30k.
  8. 8. + Charts & Analysis People using iPhone Among all interviewees, non-iPhone users take up a larger portion.
  9. 9. + Charts & Analysis Samsung is the most supported brand within non- iPhone users (53%)
  10. 10. + Charts & Analysis
  11. 11. + Charts & Analysis Most non-iPhone users prefer other phone models than iPhone from Apple
  12. 12. + Survey results 0 1 2 3 4 5 6 7 8 9 10 Design of iPhone Battery of iPhone Siri function Processing speed Upper limit Highest Low Lower limit
  13. 13. + Survey results Reasons why people do not use iPhone a) Too expensive b) No spare battery c) Screen is too small d) Prefer other system, eg. Android
  14. 14. + Conclusion  Apple, as one of the dominating brands of mobile devices, has been generating generally satisfactory comments from its users.  However, when compared with other brands like Samsung, Nokia or HTC, ratings of iPhones drop  For example, a lot of people prefer Android system to Apple system  People have many other favorable choices of mobile device other than Apple iPhones  Therefore, the smart phone market around the world is still very competitive

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