Mobile Publishing Tool Reaches Global Audience
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The document discusses the opportunity for publishers in mobile content. It notes that global mobile penetration exceeds internet penetration, with over 2 billion Java-enabled mobile phones. It then introduces the Re4ctor platform for publishing content to mobile phones, highlighting features like building communities, monetizing through sales, and gaining insights from user data analytics. The presentation argues that mobile represents a major new channel for reaching global audiences that publishers should explore.
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Mobile Publishing Tool Reaches Global Audience
- 1. Mobile - The Publishing Tool for the Planet apollomedia.net / re4ctor.com O’Reilly Tools of Change Conference New York, NY February 2009 Wednesday, February 11, 2009
- 2. Why care about mobile as a publisher? ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 3. 21% Global Internet Penetration Wednesday, February 11, 2009
- 4. 50%+ Global Mobile Penetration Wednesday, February 11, 2009
- 5. 2 billion Java-enabled Mobile Phones (only 10M iPhones, 100M Blackberrys) Wednesday, February 11, 2009
- 6. 50% of Africans have a mobile phone of their income 30-70% They spend on their phone Wednesday, February 11, 2009
- 7. this is a place you need to be, and can be... Wednesday, February 11, 2009
- 8. Because Mobile is a Powerful, Low-cost Content Channel Why? • Handset affordable • Downloading almost free • Always with its owner • Multimedia ready • Highly interactive Wednesday, February 11, 2009
- 9. Apollo Mobile ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 10. ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 11. Vaasa London New York Wednesday, February 11, 2009
- 12. Re4ctor publishes any content to most any phone 5quot;6%( 789-&( +&,-.quot;(/quot;%0&'12(&'( !quot;#$%&'( :-9quot;&( 3-4(/quot;%0&'12( )quot;'*quot;'( ;&<<quot;'$quot;( 79*quot;'%-2-=>( !quot;#$%&'(7??.quot;%(( (&=(@A&=quot;( ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 13. Re4ctor Mobile: Designed For Publishing Use existing media (XML, .epub, mp3, jpeg, etc.) to: • Sample content • Build community • Sell & deliver • Mine user data ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 14. Sample Content ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 15. Sample Content ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 16. Sample Print or Audio ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 17. Shift from Horizontal to Vertical Community Focus ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 18. Shift from Horizontal to Vertical Community Focus ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 19. Building Community with Re4ctor: Power of Focused Niches 17 Wednesday, February 11, 2009
- 20. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
- 21. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
- 22. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
- 23. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
- 24. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
- 25. Engage your Re4ctor Builds readership around Community competitions, chats, events, quizzes 18 Wednesday, February 11, 2009
- 26. Re4ctor Helps Readers be Recommenders 19 Wednesday, February 11, 2009
- 27. Re4ctor Helps Your Community Find Content They Want, Wherever They 20 Wednesday, February 11, 2009
- 28. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
- 29. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
- 30. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
- 31. Sell Content & More with Re4ctor Music has many lessons for book publishers - turning an audience into a sales- building ©ApolloMedia.net 2009 team Wednesday, February 11, 2009
- 32. Sample and Sell with Re4ctor Deliver content to handsets: - text - audio - video - games - etc. 22 Wednesday, February 11, 2009
- 33. Re4ctor = Easy mCommerce Simple mCommer ce 23 Wednesday, February 11, 2009
- 34. Re4ctor helps you understand user behaviour ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 35. Re4ctor Captures User Information Easily ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 36. Re4ctor Captures User Information Easily ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 37. Robust User Data ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 38. Re4ctor Business Model Fit to Yours • License model • Share of success ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 39. ©ApolloMedia.net 2009 Wednesday, February 11, 2009
- 40. rolfe@apollomedia.net www.apollomedia.net ©ApolloMedia.net 2009 Wednesday, February 11, 2009