As Part of our Project we were asked to compare 2 ads of same segment and identify the pros and cons in the ads and the ad which has the most negative points. We were asked to create a completely new TVC for that Ad.

1. By Ranjith & Yogesh

2. Comparative Analysis Of

3. Hasee Brothers Ad

4. ● Lacks Creativity
● Dull Copywriting
● Annoying
● Good Idea
Badly Executed
● Good Thought
Process
Hasee Brothers Ad

5. 3 Nuns Ad

6. ● Offending
● Bold Content
● Very Creative
● Witty Copywriting
● Interesting Concept
● Perfectly Executed
3 Nuns Ad

7. Scene 1
The TVC opens with a young beautiful woman aged
25, entering a old dusty house, dragging a heavy suit
case with barcode stickers on it.

8. The Woman enters the house and steps on to a broken photo
frame. The frame has the photo of her parents hugging each
other. She picks up the photo frame and goes into a flash
back. She is 12yrs old now, She is coming from school with the
very same photo frame in her hand. It’s an anniversary present
for her parents.
Scene 2

9. Scene 3
As soon she enters the house. She hears her parents
quarrelling. She keeps the photo frame on a table and
stands listening to her parents fight. Her dad says “He is in
love with another woman and cannot stay with her mom”.
He picks up his bags and rushes out of the door.

10. Scene 4
After crying furiously, girl’s mom packs her bag and leaves
the house with the girl. While stepping out, mom’s bag
collides with the photo frame, the photo frame falls and
breaks. The woman comes out of flashback. She has tears
in her eyes.

11. Scene 5
She keeps the photo frame back on the table, Starts
dusting the house and goes out to buy a pack of Fevi
kwik. She fixes the broken frame with the help of
Fevi kwik.

12. Scene 6
It’s Evening, the woman has steaming coffee on the
table. She is holding the fixed frame on her hand and
is smiling.

13. Scene 7
The Screen zooms out and becomes foggy and a man
narrates the following line.
“Kaash hum tootey rishtey jod paatey… par hum tooti
cheezein jaroor jod letey hain”
The same line appears on the foggy screen with Fevi
kwik logo.