How To Market An App

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A presentation by Rob Cumiskey to the Google Developer Group, Dublin on April 30th, 2013.

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How To Market An App

  1. 1. Head of Marketing, Hailo Ireland- Deloitte- Agencies - SZ / RMG / Blue Cube- HailoHow to market an app.@robcumiskey Find MeAbout Rob
  2. 2. How to market an app.What is HAILO?
  3. 3. - Launched in London November 2011- Founded by 3 taxi drivers and 3entrepreneurs- Raised over $50m with some of bestinvestors worldwidee.g.Union Square Ventures, AccelPartners, Wellington Partners, AtomicoVentures and Sir Richard Branson.How to market an app.Background
  4. 4. How to market an app.- Launched in Dublin July 2012- Over 200,000 downloads- Over 5,000 drivers on our network- Largest taxi network in Ireland- Ireland’s highest rated travel app- Cork, Galway and Limerick to be launched by Summer 2013.HAILO. Ireland’s Taxi App
  5. 5. How to market an app.
  6. 6. How to market an app.# Keep It Simple
  7. 7. How to market an app.# Drivers First
  8. 8. How to market an app.# Build Your Community
  9. 9. How to market an app.# Great Customer Service
  10. 10. How to market an app.# Marketing In Real Timehttps://business.twitter.com/success-stories/hailo-dublin
  11. 11. How to market an app.# Don’t Forget Offline
  12. 12. How to market an app.Interesting Facts- The World’s Highest Rated Taxi App- 1/2 million registered customers- A Hailo hail is accepted around the world every 4 seconds- To date, Hailo has carried nearly 5 million passengers- Hailo has carried passengers enough miles to travel to themoon and back - 15 times
  13. 13. Thank You.

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