1. “Can Newspapers Still Deliver?”
Written by: Sean Callahan
Presentation by: Rachel Kanter
Callahan, S. B to B, 94, Retrieved March 08, 2009, from
http://web.ebscohost.com/ehost/detailvid=5&hid=106&sid=f42b5fef-c90d-4fa7-837c-92702dde162b
%40sessionmgr107&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&AN=3648672
Website

3. •Online Classified Listings Company
•Craig Newmark
•1996-2000
•10 Million Users
•6.5 Classified Postings Each Month in 35 Countries
•Annual revenue ~ $20 Million!
•Los Angeles $25
•San Fran $75
•NY $25
So What?

4. Good Question.
• Newspapers earned 30-40% of revenues
from classified ads
• That number is now cut in half!
• Job Cuts
• Stock 
• Newspaper Ad Graph

5. Newspapers Are Changing Too!
• Blogs& reader forums
• New York Times
• San Diego Union Tribune
• Yahoo and Google are helping
• Yahoo Newspaper Consortium Partnership

6. Classified Ads in  Home court advantage
all 50 states
 Community papers
Appeals to private
party ads  New online sites =
more accessibility
 Mass Access

7. • Does the decline in print news mean a decline
in credible, objective journalism?
• With online news becoming increasingly
popular, will we see news sites begin to charge
visitors?
• Because newspapers are trying more and
more to incorporate ads (so they can gain
revenue), will newspapers eventually lose
their focus on news altogether?