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2011 Facebook Engagement Report

by on May 21, 2011

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Created for eyefortravel, this white paper examines Facebook adoption and usage patterns for the Top 20 Asian Travel brands. Data includes number of profiles, number of fans and tabs employed. The ...

Created for eyefortravel, this white paper examines Facebook adoption and usage patterns for the Top 20 Asian Travel brands. Data includes number of profiles, number of fans and tabs employed. The information in this Report was gathered in April of 2011. The Report also looks at change in the past 12 months, contrasted the data gathered this year with that gathered in April of 2010.

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  • ricoflan water&stone at water&stone This white paper, originally created for eyefortravel, examines the Facebook usage and adoption patterns in the Asian Travel Industry. The Report looks at the Top 20 Asia Travel brands in an attempt to glean intelligence relating to how those brands have deployed on Facebook and how they are faring with their efforts.

    Data in this Report includes: number of profiles maintained by each brand, number of fans, default tabs used and custom tabs used. The paper examines content strategies and investigates how the brands are using custom tabs and applications.

    The data for this white paper was gathered in April 2011. The Report contrasts the results of this year's research with that gathered in April 2010 as a means of providing trend analysis.

    Download the report for free: http://accounts.waterandstone.com/downloads/1/White-Papers
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2011 Facebook Engagement Report 2011 Facebook Engagement Report Document Transcript