A breakthrough in thinking for leaders

1. © 2009 Thoughtcrew Limited crew@thoughtcrew.net 1 Thoughtcrew Leadership Using iomimetics to boost business performance: a new approach to developing innovation June 2009

2. © 2008 Thoughtcrew Limited crew@thoughtcrew.net 2 Traditionally biomimetics has been the mimicry of nature in engineering. There are a number of well known examples Dry adhesives based on the gecko foot The ‘Lotus’ effect self cleaning surfaces

3. Recent research in the field of biomimetics has opened up the possibilities of using natures experience to develop leadership harmonisation by distilling the ideas from proven biological systems © 2009 Thoughtcrew Limited crew@thoughtcrew.net 3 Developed by Phil Richardson at the University of Bath Biomimetic process infinity model – used as a framework to translate between business and biology

4. This means that business biomimetics can drive cross functional leadership and strategic thinking in a number of key areas © 2009 Thoughtcrew Limited crew@thoughtcrew.net 4

5. Design principles based on nature Nature runs on sunlight Nature uses only the energy it needs Nature fits form to function Nature recycles everything Nature rewards cooperation Nature banks on diversity Nature demands local expertise Nature curbs excesses from within Nature taps the power of limits © 2009 Thoughtcrew Limited crew@thoughtcrew.net 5

6. © 2009 Thoughtcrew Limited crew@thoughtcrew.net 6 Nature has already solved the problem and biomimetics can help you access those ideas. By drawing on 3.8 billion years of experience we can tap into nature’s problem solving thinking

7. As a pioneer of this new approach Thoughtcrew has also drawn on significant business transformation experience to create an integrated approach from idea to implementation © 2009 Thoughtcrew Limited crew@thoughtcrew.net 7

8. © 2008 Thoughtcrew Limited crew@thoughtcrew.net 8 Solving problems the technological way Vincent et al. (2006) RSJ Interface 3: 471-482

9. © 2008 Thoughtcrew Limited crew@thoughtcrew.net 9 Solving problems the biological way Vincent et al. (2006) RSJ Interface 3: 471-482

10. The business biomimetic approach embraces the traditional approach of developing leadership using inspiration from nature and the strategic thinking approach of solving business problems © 2008 Thoughtcrew Limited crew@thoughtcrew.net 10

11. inspire transform Biomimetic approach Leadership strategic thinking Strategy development High level process design Cross functional inetgration think Biomimetic workshops Leadership development Innovation Transformation programme Process mapping Organisation design IT alignment do Based on biological principles it is possible to deliver an evolution model that starts with inspirational strategic thinking and results in step change transformation It is possible to start in any of the quadrants and have a clear pathway from strategy to delivery Thoughtcrew Biologize Model

13. Attacking competitors

14. Joint ventures

15. Partnerships

16. Resource optimisation

17. Product development

18. Improving sales performancePhil Richardson, from Thoughtcrew can help you achieve these benefits through his presentations and workshops

19. This approach has been used successfully by Thoughtcrew clients in the following projects Proposition development, global consultancy Developing people performance – global records management Inspire strategic thinking – central government Innovation – international packaging Team building – defence Innovation - global drinks brand Product development – global FMCG Customer strategy – international IT consultancy Sustainability – global food brand Re-engineered property management – train operating company Energy management – UK transport © 2009 Thoughtcrew Limited crew@thoughtcrew.net 13

20. © 2009 Thoughtcrew Limited crew@thoughtcrew.net 14 Phil RichardsonInnovation DirectorBusiness Transformation and Biomimeticsphil.richardson@thoughtcrew.net0773 669 9969 Thoughtcrew Limited Mill House Carlingcott Bath BA2 8AP