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Thoughtcrew Leadership Exec Briefing September 2009


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A breakthrough in thinking for leaders

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Thoughtcrew Leadership Exec Briefing September 2009

  1. 1. © 2009 Thoughtcrew Limited<br />1<br />Thoughtcrew Leadership<br />Using iomimetics to boost business performance: a new approach to developing innovation<br />June 2009<br />
  2. 2. © 2008 Thoughtcrew Limited<br />2<br />Traditionally biomimetics has been the mimicry of nature in engineering. There are a number of well known examples<br />Dry adhesives based on the gecko foot<br />The ‘Lotus’ effect self cleaning surfaces<br />
  3. 3. Recent research in the field of biomimetics has opened up the possibilities of using natures experience to develop leadership harmonisation by distilling the ideas from proven biological systems<br />© 2009 Thoughtcrew Limited<br />3<br />Developed by Phil Richardson at the University of Bath<br />Biomimetic process infinity model – used as a framework to translate between business and biology<br />
  4. 4. This means that business biomimetics can drive cross functional leadership and strategic thinking in a number of key areas<br />© 2009 Thoughtcrew Limited<br />4<br />
  5. 5. Design principles based on nature<br />Nature runs on sunlight<br />Nature uses only the energy it needs <br />Nature fits form to function<br />Nature recycles everything<br />Nature rewards cooperation<br />Nature banks on diversity<br />Nature demands local expertise<br />Nature curbs excesses from within<br />Nature taps the power of limits<br />© 2009 Thoughtcrew Limited<br />5<br />
  6. 6. © 2009 Thoughtcrew Limited<br />6<br />Nature has already solved the problem and biomimetics can help you access those ideas. By drawing on 3.8 billion years of experience we can tap into nature’s problem solving thinking<br />
  7. 7. As a pioneer of this new approach Thoughtcrew has also drawn on significant business transformation experience to create an integrated approach from idea to implementation<br />© 2009 Thoughtcrew Limited<br />7<br />
  8. 8. © 2008 Thoughtcrew Limited<br />8<br />Solving problems the technological way<br />Vincent et al. (2006) RSJ Interface 3: 471-482 <br />
  9. 9. © 2008 Thoughtcrew Limited<br />9<br />Solving problems the biological way<br />Vincent et al. (2006) RSJ Interface 3: 471-482 <br />
  10. 10. The business biomimetic approach embraces the traditional approach of developing leadership using inspiration from nature and the strategic thinking approach of solving business problems<br />© 2008 Thoughtcrew Limited<br />10<br />
  11. 11. inspire<br />transform<br />Biomimetic approach<br />Leadership strategic thinking <br />Strategy development<br />High level process design<br />Cross functional inetgration<br />think<br />Biomimetic workshops<br />Leadership development<br />Innovation<br />Transformation programme<br />Process mapping<br />Organisation design<br />IT alignment<br />do<br />Based on biological principles it is possible to deliver an evolution model that starts with inspirational strategic thinking and results in step change transformation<br />It is possible to start in any of the quadrants and have a clear pathway from strategy to delivery<br />Thoughtcrew Biologize Model<br />
  12. 12. This business biomimetic approach will deliver an improvement in the condition of the business by both inspiring the leadership team and in providing a roadmap for the delivery of the inspired change<br />© 2009 Thoughtcrew Limited<br />12<br /><ul><li>You could learn the </li></ul> following from this anemone<br /><ul><li>Market protection
  13. 13. Attacking competitors
  14. 14. Joint ventures
  15. 15. Partnerships
  16. 16. Resource optimisation
  17. 17. Product development
  18. 18. Improving sales performance</li></ul>Phil Richardson, from Thoughtcrew can help you achieve these benefits through his presentations and workshops<br />
  19. 19. This approach has been used successfully by Thoughtcrew clients in the following projects<br />Proposition development, global consultancy<br />Developing people performance – global records management<br />Inspire strategic thinking – central government<br />Innovation – international packaging<br />Team building – defence<br />Innovation - global drinks brand<br />Product development – global FMCG<br />Customer strategy – international IT consultancy<br />Sustainability – global food brand<br />Re-engineered property management – train operating company<br />Energy management – UK transport<br />© 2009 Thoughtcrew Limited<br />13<br />
  20. 20. © 2009 Thoughtcrew Limited<br />14<br />Phil RichardsonInnovation DirectorBusiness Transformation and Biomimeticsphil.richardson@thoughtcrew.net0773 669 9969<br />Thoughtcrew Limited<br />Mill House<br />Carlingcott<br />Bath<br />BA2 8AP<br />