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RHETT BRADBURY
Thesis 1, Fall 2012
Prof. Tom Klinkowstein
Pratt Institute
Leadership
        Organizing a group of people
        to achieve a common goal.




RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
Leadership through History




                   16th c. England, King Henry VIII
                              Autocratic
RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
Leadership through History




                                  6th c. Athens
                                  Democratic

RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
Leadership through History




                        18th c. United States
                     Democratic Representation

RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
Leadership through History




                          21st c. via the Internet
                                 Emergent
RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
W H AT ?
HYPOTHESIS (1/3)


  The thesis presented asserts that
  the aspirational gaming term,
  “leveling up”, meaning to acquire
  additional power and responsibility
  through the accomplishment of
  specific quests, may be applied to
  re-imagining the fostering of
  political leadership.


RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
HYPOTHESIS (2/3)



Leveling up suggests heroic, almost
superhuman abilities as an appropriate
description of the efforts needed to
resolve elusively complex societal
problems typically encountered in the
political arena.



RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
HYPOTHESIS (3/3)


 In contrast to current methods of
 ascertaining political power, which
 are confused and indistinct, this
 thseis will show the ability of an
 activity based progression system
 to forward political leadership and
 facilitate predictive and dynamic
 social problem solving.


RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
LEVELING UP?




RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
“Real-time data and quantitative 	
  benchmarks are the reason why
  gamers get consistently better at
  virtually any game they play.”
   Jane McGonigal
   Director of Game R&D at the Institute for the Future




RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
[WH]Barack Obama
                                  Lvl. 72 US President
                                      XP: 395,061/600,000




 CURRENT ISSUES      Intellect                              7.8/10
 DISCUSSION BOARD
 COMPLETED TASKS     Integrity                              6.5/10
 SOCIAL MEDIA
 TEAM MEMBERS        Dedication                              8/10
 BIOGRAPHY
                     Magnaminity                             6/10

                     Openness                               7.2/10

                     Creativity                              5/10

                     Fairness                               6.3/10

                     Assertiveness                          7.1/10




TEAM [WH]




              RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
PROJECT PROPOSAL


Utilize data mining to document activities
of leaders under 30 engaging in examples
of “leveling up”.
This to create a candidate abstract for
an “Institute of New Leadership” –a non-
profit developing new conceptions of
leadership in civic service.


   RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
THESIS OUTLINE
1. Personal Observations
2. Ethnographic Research
3. Political Theories
4. Social Power of New Media
5. Gaming/Gaming for Social Good
6. Politics+New Media+Gaming
7. Thesis Project
8. Project Results
9. Conlusions

   RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
SOURCE LIST
Social Power of the Internet & New Media
The Penguin and the Leviathan Yochai Benkler
Cognitive Surplus Clay Shirky
Here Comes Everybody Clay Shirky

Game Design/Gaming for Social Good
Rules of Play Katie Salen & Eriz Zimmerman
Reality is Broken Jane McGonigal

Leadership & Politics
Digital Media and Democracy Megan Boler
Politics for Dummies Ann DeLaney
The Leaderless Revolution Carne Ross
Cybering Democracy Diana Saco


     RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
Thesis pres final

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Thesis pres final

  • 1. RHETT BRADBURY Thesis 1, Fall 2012 Prof. Tom Klinkowstein Pratt Institute
  • 2.
  • 3. Leadership Organizing a group of people to achieve a common goal. RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 4. Leadership through History 16th c. England, King Henry VIII Autocratic RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 5. Leadership through History 6th c. Athens Democratic RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 6. Leadership through History 18th c. United States Democratic Representation RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 7. Leadership through History 21st c. via the Internet Emergent RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 8.
  • 9. W H AT ?
  • 10. HYPOTHESIS (1/3) The thesis presented asserts that the aspirational gaming term, “leveling up”, meaning to acquire additional power and responsibility through the accomplishment of specific quests, may be applied to re-imagining the fostering of political leadership. RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 11. HYPOTHESIS (2/3) Leveling up suggests heroic, almost superhuman abilities as an appropriate description of the efforts needed to resolve elusively complex societal problems typically encountered in the political arena. RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 12. HYPOTHESIS (3/3) In contrast to current methods of ascertaining political power, which are confused and indistinct, this thseis will show the ability of an activity based progression system to forward political leadership and facilitate predictive and dynamic social problem solving. RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 13. LEVELING UP? RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 14.
  • 15. “Real-time data and quantitative benchmarks are the reason why gamers get consistently better at virtually any game they play.” Jane McGonigal Director of Game R&D at the Institute for the Future RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 16.
  • 17.
  • 18. RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 19. [WH]Barack Obama Lvl. 72 US President XP: 395,061/600,000 CURRENT ISSUES Intellect 7.8/10 DISCUSSION BOARD COMPLETED TASKS Integrity 6.5/10 SOCIAL MEDIA TEAM MEMBERS Dedication 8/10 BIOGRAPHY Magnaminity 6/10 Openness 7.2/10 Creativity 5/10 Fairness 6.3/10 Assertiveness 7.1/10 TEAM [WH] RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 20. PROJECT PROPOSAL Utilize data mining to document activities of leaders under 30 engaging in examples of “leveling up”. This to create a candidate abstract for an “Institute of New Leadership” –a non- profit developing new conceptions of leadership in civic service. RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 21. THESIS OUTLINE 1. Personal Observations 2. Ethnographic Research 3. Political Theories 4. Social Power of New Media 5. Gaming/Gaming for Social Good 6. Politics+New Media+Gaming 7. Thesis Project 8. Project Results 9. Conlusions RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012
  • 22. SOURCE LIST Social Power of the Internet & New Media The Penguin and the Leviathan Yochai Benkler Cognitive Surplus Clay Shirky Here Comes Everybody Clay Shirky Game Design/Gaming for Social Good Rules of Play Katie Salen & Eriz Zimmerman Reality is Broken Jane McGonigal Leadership & Politics Digital Media and Democracy Megan Boler Politics for Dummies Ann DeLaney The Leaderless Revolution Carne Ross Cybering Democracy Diana Saco RHETT BRADBURY////THESIS ONE////PROF. TOM KLINKOWSTEIN////PRATT GRAD COMMD////FALL 2012