7. “I’ve made it a rule that before they [sales
executives] make any customer call, they
have to look up the customer’s LinkedIn
profile first”
- Sales Manager, Sales & Marketing 2.0 conference 2010
8. Grace Liu Frank Miller
Mapping your path to decision makers:
From a cold call to a smart call
8
[One option would be to start here and get rid of all the blue intro/set up slides]120 million people on LinkedIn representing almost every industry and functional area – providing a wealth of insights through their self-describedProfiles, through their network actions
< 1 second slide – these are slides that we just want to breeze through, almost self-explanatory but definitely worth mentioning/reminding the audience of >> That base of 120 MM professionals includes some very senior decision makers – 2.9 MM CxOs
< 1 second slide – these are slides that we just want to breeze through, almost self-explanatory but definitely worth mentioning/reminding the audience of >> 14 MM owners and VPs
< 1 second slide – these are slides that we just want to breeze through, almost self-explanatory but definitely worth mentioning/reminding the audience of >> Over 5 million directors
That’s 22 MM decision makers- people who hold the key to your next sale, those who need to approve the purchase order, the people you may or may not meet during your meetings, but the decision makers are on LinkedIn..
[Intro/set up slide 2 ] And LinkedIn is where professionals connect online120M professionalsThe world’s largest professional graph
And that Grace Liu who you went to school with can give you a warm introduction to Frank Miller..
OR Shripad Krishnan, Sr. Product Manager at a 1000+ Internet company show LinkedIn vcard and picture“My biggest challenge this year is to get some big decisions made about analytics for all user facing properties. Welcome perspectives on Omniture vs. Google Analytics”
It’s simple, reallyMore intelligenceFrom a more credible sourceIn less timeMeans you close deals faster
