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Vietnam Beer Market Insights 2012
 

Vietnam Beer Market Insights 2012

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    Vietnam Beer Market Insights 2012 Vietnam Beer Market Insights 2012 Document Transcript

    • Vietnam Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 81Price: Single User License – US$2672Product SynopsisA detailed market research report on the Vietnam beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises high level market research data on the Vietnam beer industry, published byCanadean. The report covers the total market (on- and off-premise) and includes valuable insightand analysis on beer market trends, brands, brewers, packaging, distribution channels, marketvaluation and pricing.What makes this report unique and essential to read?The Vietnam Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-face interviewswith key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Vietnam Beer industry. Data includes volumes from 2007 to 2011,plus forecasts for 2012, enabling historical and current trend analysis.This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles for ten major brewers
    • This report provides distribution channel data (on- vs off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs non-refillable, multi-serve vs single serve. Market valuation data and pricing data,including beer consumption by price segment/distribution channel, and selected consumer beerprices are also included.Key Market IssuesThe new taxation policy introduced in 2010 has had a profound impact on the overall businessenvironment of the Vietnamese beer industry. Small local brewers are the most affected, as thenew policy will reduce the competitive edge of their discounted products.The economic downturn and high inflation rates have meant a difficult year for the beer industry inVietnam.There are few types of light beer in the market, limiting the choice for women consumers.Although international brands have enhanced their presence in the Vietnamese market, localplayers still dominate and try to consolidate their leading positions.The beer market in Vietnam is becoming more sophisticated, with increasing competitiveadvantages for existing players and an even tougher environment for newcomers.Key HighlightsIn 2011, on-premise channels accounted for 70% of all beer consumption in Vietnam.A busier lifestyle, higher income levels, more outlets and a higher number of outdoors cateringevents have caused on-premise consumption to outweigh off-premise.In recent years, many brewers have introduced new glass beer products into the market, mostsignificantly, the 33cl package size. Among metal can size, 33cl remains the most popular,however, the 50cl metal can has gained acceptance amongst consumers.Since the Special Consumption Tax rate reduced from 75% to 45%, imported beers have found abroader way to enter the Vietnamese market.Mainstream beer has remained the most popular price point in the Vietnamese market. While themainstream, premium and super-premium have all increased consumption, the discount segmentis on a declining trend.Get your copy of this report @http://www.reportsnreports.com/reports/191963-vietnam-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report include
    • Market ContextMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMarket Parameter TablesPopulation Size and Growth 1983-2014FEconomic Indicators 2003-2013FLegislation and Taxation TablesTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% AbvMarket Background BriefingBeer Definitions by Type - Local SegmentationBeer Definitions by Type - Standard Price SegmentationBeer Definitions by Type - Alcoholic StrengthBeer Definitions by Type - Beer TypeBeer Definitions by Type - Local, National and InternationalMarket UpdateBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011Market CommentaryCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2011-2011Licensed Brand Owners and LicenseesBrand AnalysisPrivate Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importers, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011
    • Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDistribution and Pricing TablesTable 3.4.1 - Outlet Universe For Beer - Number/% Share, 2008-2011Table 3.4.2 - Leading Retail Groups For Beer - Number/% Share, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2010-2012Beer Data TablesCommercial Beverage Consumption - per Capita - Litres, 2001-2012FCommercial Beverage Consumption - per Capita - % Share, 2001-2012FCommercial Beverage Consumption - per Capita - Growth, 2001-2011Commercial Beverage Consumption - Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption - Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade By Country (Imports), 2008-2012FBeer Foreign Trade By Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2008-2012FBeer Distribution: On vs Off Premise, 2008-2012FBrewer Profiles
    • HAI PHONG BREWERYHANOI BREWERY (HANOI BEER CORPORATION: HABECO)HUE BREWERYSABMILLER VIETNAMSAIGON BREWERY (SAIGON BEER, ALCOHOLIC AND BEVERAGE CORPORATION:SABECO)SAN MIGUEL BREWERYSOUTH EAST ASIA BREWERYTAN HIEP PHAT BREWERYTHANH HOA BREWERYVIETNAM BREWERYSAPPORO VIETNAM LTD.Contact: sales@reportsandreports.com for more information.