1. Tobacco in Guatemala
Report Details:
Published:December 2012
No. of Pages: 48
Price: Single User License – US$1900
With a high smoking prevalence of 32% amongst males and 11% amongst females, tobacco
continues to grow steadily in Guatemala. There are existing laws that ban public smoking and the
sale of cigarettes to minors, but the weak enforcement of these laws and a lack of education about
the harmful effects of tobacco mean that consumers are not effectively discouraged from smoking.
Cigarettes are by far the preferred tobacco product in the country, representing 99% of retail value
sales. Cigarettes...
Euromonitor International''s Tobacco in Guatemala report offers a comprehensive guide to the size
and shape of the market at a national level. It provides the latest retail sales data 2007-2011,
allowing you to identify the sectors driving growth. It identifies the leading companies, the leading
brands and offers strategic analysis of key factors influencing the market - be the new legislative,
distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Cigarettes, Cigarettes Including RYO Stick Equivalent, Cigars, Smokeless
Tobacco, Smoking Tobacco.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and
distribution data.
Why buy this report?
* Get a detailed picture of the Tobacco market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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network of over 800 analysts worldwide, Euromonitor International has a unique capability to
develop reliable information resources to help drive informed strategic planning.

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Major points covered in Table of Contents of this report include
TOBACCO IN GUATEMALA
Euromonitor International
December 2012
LIST OF CONTENTS AND TABLES
Executive Summary
Tobacco Stable in Guatemala
New Premium Brand Introduced
Small Independent Grocers Are the Main Outlets
Cigarette Category Is Dominated by Two Multinationals
Guatemala Commits To Prohibit Publicity on Tobacco Products
Operating Environment
Legislative Overview/ Fctc Ratification
Summary 1 Legislation Summary at a Glance
Country-specific Legislation:
Smoking Prevalence
Table 1 Smoking Prevalence in Adult Population 2006-2011
Table 2 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
Electronic Cigarettes
Litigation
Death by Cause
Table 3 Death by Cause 2007-2011
Taxation and Pricing
Duty Paid Packet Marks
Taxation Rates
Table 4 Taxation and Duty Levies 2006-2011
Average Cigarette Pack Price Breakdown
Table 5 Average Cigarette Pack Price Breakdown : Brand Examples
Production/imports/exports
Table 6 Trade Statistics - Cigarettes 2007-2011
Illicit Trade in Cigarettes
Market Indicators

3. Table 7 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 8 Sales of Tobacco by Category: Volume 2006-2011
Table 9 Sales of Tobacco by Category: Value 2006-2011
Table 10 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 11 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 12 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 13 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 14 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 15 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 2 Research Sources
British American Tobacco Caribbean & Central America in Tobacco (guatemala)
Strategic Direction
Key Facts
Summary 3 British American Tobacco Caribbean & Central America: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 British American Tobacco Caribbean & Central America: Competitive Position 2011
Tabacalera Centroamericana SA in Tobacco (guatemala)
Strategic Direction
Key Facts
Summary 5 Tabacalera Centroamericana SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Tabacalera Centroamericana SA: Competitive Position 2011
Tabacos & Puros Finos SA in Tobacco (guatemala)
Strategic Direction
Key Facts
Summary 7 Tabacos & Puros Finos SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Tabacos & Puros Finos SA: Competitive Position 2011
Headlines
Trends
Competitive Landscape
New Product Developments
Summary 9 Cigarettes - New Product Launches

4. Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 10 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Flavour Threads and Capsule Filters
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs Slims Vs Superslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 16 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 17 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 18 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 19 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 20 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 21 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 22 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 23 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 24 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 25 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 26 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 27 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 28 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 29 Cigarettes Company Shares 2007-2011
Table 30 Cigarettes Brand Shares 2008-2011
Table 31 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 32 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 33 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
Table 34 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 35 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 36 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 37 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 38 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016
Table 39 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 40 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 41 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown
2011-2016
Table 42 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016

5. Table 43 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-
2016
Table 44 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 45 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Headlines
Trends
Handmade Versus Machine Manufactured Splits
Table 46 Sales of Cigars by Handmade vs Machine-made: % Volume/Value Breakdown 2007-
2011
Competitive Landscape
New Product Developments
Distribution
Prospects
Category Data
Table 47 Sales of Cigars by Category: Volume 2006-2011
Table 48 Sales of Cigars by Category: Value 2006-2011
Table 49 Sales of Cigars by Category: % Volume Growth 2006-2011
Table 50 Sales of Cigars by Category: % Value Growth 2006-2011
Table 51 Sales of Cigars by Handmade vs Machine-manufactured: % Volume Breakdown 2006-
2011
Table 52 Sales of Cigars by Handmade vs Machine-manufactured: % Value Breakdown 2006-
2011
Table 53 Company Shares of Cigars Excluding Cigarillos 2007-2011
Table 54 Brand Shares of Cigars Excluding Cigarillos 2008-2011
Table 55 Sales of Cigars by Distribution Format: % Analysis 2006-2011
Table 56 Forecast Sales of Cigars by Category: Volume 2011-2016
Table 57 Forecast Sales of Cigars by Category: Value 2011-2016
Table 58 Forecast Sales of Cigars by Category: % Volume Growth 2011-2016
Table 59 Forecast Sales of Cigars by Category: % Value Growth 2011-2016

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