Philippines Beer Market Insights 2012
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Philippines Beer Market Insights 2012 Document Transcript

  • 1. Philippines Beer Market Insights 2012Report Details:Published:September 2012No. of Pages: 56Price: Single User License – US$2672Product SynopsisA detailed market research report on the Philippines beer industry. Researched and published byCanadean.Introduction and LandscapeWhy was the report written?This report comprises of high level market research data on the Philippines beer industry,published by Canadean. The report covers total market (on- and off-premise) and includesvaluable insight and analysis on beer market trends, brands, brewers, packaging, distributionchannels, market valuation and pricing.What is the current market landscape and what is changing?Despite several naturals disasters, reduced exports to Japan after the tsunami and the economynot performing as anticipated, the Filipinos remained resilient.What are the key drivers behind recent market changes?The beer market showed small growth, compared with 2010 affected by the change in lifestyle, thegrowing number of young consumers and the introduction of new flavor beersWhat makes this report unique and essential to read?The Philippines Beer Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the Beer market. The report provides a much moregranular and detailed data set than our competitors. All data has been researched, brandupwards, by an experienced on-the-ground industry analyst who conducts face-to-faceinterviews with key producers, leading companies in allied industries, distributors and retailers.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Philippines Beer industry. Data includes volumes from 2007 to 2011plus forecasts for 2012, enabling historical and current trend analysis.
  • 2. This report provides readers with in-depth market segmentation: mainstream, premium, superpremium, discount, alcoholic strength, local segmentation, beer type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and containsbrewer profiles of major brewersThis report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricingdata, including beer consumption by price segment/distribution channel and selected consumerbeer prices are also included.Key Market IssuesThe consumption of beer and other alcoholic drinks was affected by changing lifestyles, and thegrowing segment of young consumers who are becoming accustomed to drinking beer with meals,instead of carbonated or other non-alcoholic beveragesThe Philippines beer market is dominated by just two local brewersImported beer gained share of market, lead by young professionals, tourism and foreign studentsThe move to introduce new flavored beer into the market was more of reaction to the fact that theyoung generation prefers to drink flavored alcoholic beveragesKey HighlightsDespite the lack of promotional activity on discount beer, it is expected to continue to rise as therural population increasesForeign brands are growing but have failed to become mainstreamWithin the super premium segment, an advance was seen as consumers swayed further towardsconsumption of imported beer, brought about by affluence and curiosityDiscount beer sales continued to be robust, as its affordable price attracts those consumers whoare trying to be frugal with their expensesGet your copy of this report @
  • 3. http://www.reportsnreports.com/reports/194769-philippines-beer-market-insights-2012.htmlMajor points covered in Table of Contents of this report includeCanadean Philippines Beer Market Insights Report 2012Executive SummarySection 1 Market ContextMARKET CONTEXTMarket EnvironmentThe Consumer PalateAll Commercial BeveragesLegislation and TaxationMARKET PARAMETER TABLESTable - Population Size and Growth, 1983-2014FTable - Economic Indicators, 2003-2013FLEGISLATION AND TAXATION TABLESTable 1.5.1 - Taxation BaseTable 1.5.2 - Historical Excise Rates of BeerTable 1.5.3 - Legal Controls on BeerTable 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011Section 2 Market Background BriefingMARKET BACKGROUND BRIEFINGTable - Beer Definitions by Type - Standard Price SegmentationTable - Beer Definitions by Type - Alcoholic StrengthTable - Beer Definitions by Type - Beer TypeTable - Beer Definitions by Type - Local, National and InternationalSection 3 Market UpdateMARKET UPDATEBeer Key FactsMarket SizeGrowthMarket ValueSegmentation 2011Distribution 2011Packaging 2011MARKET COMMENTARYCurrent and Emerging TrendsOutlookImports and ExportsSegmentationTop 10 Beer Brands - Volume, 2009-2011Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011Licensed Brand Owners and LicenseesBrand Analysis
  • 4. Private Label/Private Label ProducersNew Products ActivityChart - Leading Brewers/Importer, 2011Market StructureBrewersChart - Consumption by Pack Material/Type, 2011Packaging TrendsChart - Distribution by Channel, 2011Chart - Consumption by Price Segment, 2011Market Valuation and PricingBeer Market Valuation (Local Currency), 2010-2012FDistribution TrendsDISTRIBUTION AND PRICING TABLESTable 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011Table 3.4.2 - Outlet Universe for Beer by Turnover, Value/% Share, 2007-2011Table 3.5.1 - Leading Retail Groups for Beer - Number/% Share, 2007-2011Table 3.8 - Leading Importers and Distributors, 2011Table 3.9 - Trade Margin Build-Up ModelTable 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012Table 3.10.2 - Selected Consumer Beer Prices - On-Premise, 2010-2012DATA TABLESCommercial Beverage Consumption Per Capita, Litres, 2001-2012FCommercial Beverage Consumption Per Capita, % Share, 2001-2012FCommercial Beverage Consumption Per Capita, Growth, 2001-2011Commercial Beverage Consumption, Million Litres, 2001-2012FAlcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012FBeer Production/Trade/Consumption, 2001-2012FBeer Production/Trade/Consumption, Growth, 2001-2012FConsumption of FABs and Cider, 1999-2012FBeer Foreign Trade by Country (Imports), 2008-2012FBeer Foreign Trade by Country (Exports), 2008-2012FBeer Market Valuation (Local Currency), 2010-2012FBeer Consumption by Local Definition, 2008-2012FBeer Consumption by Standard Price Segmentation, 2008-2012FBeer Consumption by Alcoholic Strength, 2008-2012FBeer Consumption by Type, 2008-2012FBeer Consumption by Geographic Scope, 2008-2012FBeer All Trademarks, 2007-2011Beer Brands by Local Definition, 2007-2011Beer Brands by Standard Price Segment, 2007-2011Beer Brands by Alcoholic Strength, 2007-2011Beer Brands by Type, 2007-2011
  • 5. Beer Imported Brands by Origin, 2007-2011Beer Licensed Brands, 2007-2011Beer Trademark Owners, 2007-2011Beer Local Operators, 2007-2011Beer Leading Brewers/Importers, 2007-2011Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012FBeer Distribution: On-Premise v Off-Premise, 2008-2012FSection 4 Brewer ProfilesBREWER PROFILESASIA BREWERY INCORPORATEDOwnership/ShareholdersCompany HistoryStrategic InformationCompany DataTable - Breweries, Capacity, 000s HLTable - Asia Brewery Full Brand List, ABV%, Pack TypeTable - Asia Brewery Brand Volumes, 2007-2011SAN MIGUEL PHILIPPINESOwnership/ShareholdersCompany HistoryStrategic InformationOther Beverage InterestsCompany DataTable - Breweries, Capacity, 000s HLTable - San Miguel Philippines Full Brand List, ABV%, Pack TypeTable - San Miguel Philippines Brand Volumes, 2007-2011MethodologyBeer Attributes DefinitionsProduct DefinitionsPackaging DefinitionsGlossaryMapContact: sales@reportsandreports.com for more information.