1. France Beer Market Insights 2012
Report Details:
Published:September 2012
No. of Pages: 108
Price: Single User License – US$9344
Product Synopsis
A detailed market research report on the France beer industry. Researched and published by
Canadean.
Introduction and Landscape
Why was the report written?
This report comprises of high level market research data on the France beer industry, published
by Canadean. The report covers total market (on- and off-premise) and includes valuable insight
and analysis on beer market trends, brands, brewers, packaging, distribution channels, market
valuation and pricing.
What is the current market landscape and what is changing?
2011 was a very positive year for most brewers. After a recession in 2010 for some brewers,
volumes drove upwards in 2011 for the two market leaders. Despite this positive development, no
major corporate activity occurred in 2011 for the three champions on French territory.
What are the key drivers behind recent market changes?
With virtually no marketing expenses and in a market where brand image is key, premium PL
beers managed very good results, especially for tequila-flavored and Abbaye style beers. Despite
being way behind branded products in terms of market shares, these copy-cat products could
soon represent serious competition for unchallenged segment leaders such as Leffe (A-BInBev)
and Desperados (Heineken).
What makes this report unique and essential to read?
The France Beer Market Insight report is designed for clients needing a quality in-depth
understanding of the dynamics and structure of the Beer market. The report provides a much more
granular and detailed data set than our competitors. All data has been researched, brand
upwards, by an experienced ''on-the-ground'' industry analyst who conducts face-to-face
interviews with key producers, leading companies in allied industries, distributors and retailers.

2. Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the
dynamics and structure of the France Beer industry. Data includes volumes from 2007 to 2011
plus forecasts for 2012, enabling historical and current trend analysis.
This report provides readers with in-depth market segmentation: mainstream, premium, super
premium, discount, alcoholic strength, local segmentation, beer type.
This report provides data and analysis of the performance of both domestic and imported brands
and reports on new product activity in 2011.
This report provides an analysis of industry structure, reports on company volumes and contains
brewer profiles of major brewers
This report provides distribution channel data (on- vs. off-premise) and discusses the latest trends
in the key sub-channels. Packaging data includes consumption volumes by pack material, type,
size, refillable vs. non-refillable, multi-serve vs. single serve. Market valuation data and pricing
data, including beer consumption by price segment/distribution channel and selected consumer
beer prices are also included.
Key Market Issues
Exceptional weather in the spring helped drive the beer market.
While most brewers have put emphasis on fast-growing segments such as super premium and
specialty beers, Kronenbourg (Carlsberg) remains the last Luxe brand to be supported by
important marketing budgets.
Draught beer declined again this year as mainstream and discount beer brought down this format,
which nevertheless performed well when looking at premium and super premium beers.
Despite rising production costs for brewers, retailers were reluctant to increase their final retail
prices to consumers.
The on-premise sector recorded mixed results, with super premium beer standing out with a 6%
growth between 2010 and 2011 but with Luxe beer failing to contain falling volumes.
Key Highlights
Unusually high temperatures in spring and autumn were particularly helpful in driving the beer
market, despite a mediocre summer season when sales plummeted.
A-BInBev once again ranked first in terms of growth among France''s top three brewers, thanks to
its flagship brands Hoegaarden and Leffe.

3. Meteor, one of the biggest independent brewers with a production capacity 500,000 hl, did not
suffer from the crisis affecting Luxe brands, thanks to important trade marketing actions to
promote its seasonal beers. With the support of limited edition Christmas and Spring beers, the
brewer managed a 5% growth this year.
PET bottles rose slightly this year but their usage remains very limited, showing the conservative
aspect of the French market, which shows a clear preference to traditional material such as metal
or glass. Martens NV from Netherlands is a large contributor to this small niche.
While 2011 can be considered a good year in the on-premise sector despite a negative evolution
in volume, in retail outlets beer has done very well in both volume and value. In terms of
segmentation off-premise dynamics are very similar to the ones present in the on-premise sector,
with an increasing importance of premium and super premium brands over mainstream and
discounts beer.
Get your copy of this report @
http://www.reportsnreports.com/reports/194754-france-beer-market-insights-2012.html
Major points covered in Table of Contents of this report include
Canadean France Beer Market Insights Report 2012
Executive Summary
Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table - Population Size and Growth, 1983-2014F
Table - West Europe Population Size and Growth, 2001-2012F
Table - Economic Indicators, 2003-2013F
Table - West Europe Commercial Beverage Consumption - Per Capita, 2001-2012F
Table - West Europe Commercial Beverage Consumption - Per Capita, % Share, 2001-2012F
Table - West Europe Beverage Consumption Per Capita, Growth, 2002-2012F
LEGISLATION AND TAXATION TABLES
Table 1.5.1 - Taxation Base
Table 1.5.2 - Historical Excise Rates of Beer
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2011
Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table - Beer Definitions by Type - Local Segmentation
Table - Beer Definitions by Type - Standard Price Segmentation

4. Table - Beer Definitions by Type - Alcoholic Strength
Table - Beer Definitions by Type - Beer Type
Table - Beer Definitions by Type - Local, National and International
Section 3 Market Update
MARKET UPDATE
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2011
Distribution 2011
Packaging 2011
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2011-2011
Top 10 International Premium and Superpremium Beer Brands - Volume, 2009-2011
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importer, 2011
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2011
Packaging Trends
Chart - Distribution by Channel, 2011
Chart - Consumption by Price Segment, 2011
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2010-2012F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1 - Outlet Universe for Beer, Number/% Share, 2007-2011
Table 3.8 - Leading Beer Importers, 2011
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices - Off-Premise, 2010-2012
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 2001-2012F
Commercial Beverage Consumption Per Capita, % Share, 2001-2012F
Commercial Beverage Consumption Per Capita, Growth, 2001-2011

5. Commercial Beverage Consumption, Million Litres, 2001-2012F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F
Beer Production/Trade/Consumption, 2001-2012F
Beer Production/Trade/Consumption, Growth, 2001-2012F
Consumption of FABs and Cider, 2001-2012F
Beer Foreign Trade by Country (Imports), 2008-2012F
Beer Foreign Trade by Country (Exports), 2008-2012F
Beer Market Valuation (Local Currency), 2010-2012F
Beer Consumption by Local Definition, 2008-2012F
Beer Consumption by Standard Price Segmentation, 2008-2012F
Beer Consumption by Alcoholic Strength, 2008-2012F
Beer Consumption by Type, 2008-2012F
Beer Consumption by Geographic Scope, 2008-2012F
Beer All Trademarks, 2007-2011
Beer Brands by Local Definition, 2007-2011
Beer Brands by Standard Price Segment, 2007-2011
Beer Brands by Alcoholic Strength, 2007-2011
Beer Brands by Type, 2007-2011
Beer Imported Brands by Origin, 2007-2011
Beer Licensed Brands, 2007-2011
Beer Private Label Brands, 2007-2011
Beer Trademark Owners, 2007-2011
Beer Local Operators, 2007-2011
Beer Leading Brewers/Importers, 2007-2011
Beer Consumption by Pack Mix: Refillability/Type/Material/Size, 2008-2012F
Beer Distribution: On-Premise v Off-Premise, 2008-2012F
Section 4 Brewer Profiles
BREWER PROFILES
A-BINBEV FRANCE
Ownership/Shareholders
Company History
Strategic Information
Company Data
Table - Breweries, Capacity, 000s HL
Table - Full Brand List, ABV%, Pack Type
Table - A-BinBev France Brand Volumes, 2007-2011
BRASSERIE BAVARIA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data

6. Table - Breweries, Capacity, 000s HL
Table - Brasserie Bavaria (France) Full Brand List, ABV%, Pack Type
Table - Brasserie Bavaria (France) Brand Volumes, 2007-2011
BRASSERIE CASTELAIN
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brasserie Castelain Full Brand List, ABV%, Pack Type
Table - Brasserie Castelain Brand Volumes, 2007-2011
BRASSERIE DUYCK
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brasserie DuyckFull Brand List, ABV%, Pack Type
Table -Duyck Brand Volumes, 2007-2011
BRASSEURS DE GAYANT
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brasseurs De Gayant Full Brand List, ABV%, Pack Type
Table - Brasseurs De Gayant Brand Volumes, 2007-2011
BRASSERIE DE SAINT-OMER
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brasserie De Saint-Omer Full Brand List, ABV%, Pack Type
Table - Brasserie De Saint-Omer Brand Volumes, 2007-2011
BRASSERIES HEINEKEN
Ownership/Shareholders
Company History

7. Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brasserie Heineken Full Brand List, ABV%, Pack Type
Table - Brasserie Heineken Brand Volumes, 2007-2011
KARLSBRÄU FRANCE SA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Karlsbrau France Full Brand List, ABV%, Pack Type
Table - Karlsbrau France Brand Volumes, 2007-2011
BRASSERIES KRONENBOURG SA
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brasseries Kronenbourg Full Brand List, ABV%, Pack Type
Table - Kronenbourg Brand Volumes, 2007-2011
BRASSERIE METEOR
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - Brasserie Meteor Full Brand List, ABV%, Pack Type
Table - Brasserie Meteor Brand Volumes, 2007-2011
TCB BEVERAGES
Ownership/Shareholders
Company History
Strategic Information
Other Beverage Interests
Company Data
Table - Breweries, Capacity, 000s HL
Table - TCB Beverages Full Brand List, ABV%, Pack Type
Table - TCB Beverages Brand Volumes, 2007-2011

8. SMALLER BREWERS
SAB Miller Brands Europe
Pietra
Brasserie de Bretagne
Brasserie de Saint-Sylvestre
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
Contact: sales@reportsandreports.com for more information.