Estonia Cider Market Insights 2012


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Estonia Cider Market Insights 2012

  1. 1. Estonia Cider Market Insights 2012Report Details:Published:September 2012No. of Pages: 30Price: Single User License – US$1650Product SynopsisComprising of textual analysis and data tables, this in-depth and exclusive country report fromCanadean provides a comprehensive view of the cider industry structure including analysis andprofiles on trade mark owners and local operators. Brand volumes and market share are given byprice segment, alcoholic strength and type (e.g. apple, pear, flavored). Consumption volumes areprovided by pack mix (type, material, refill ability, pack size) and distribution channel (on- and off-premise). Other information includes market valuation/pricing data and new products areidentified. All supported by market commentary.Introduction and LandscapeWhy was the report written?The 2012 Estonia Cider Market Insights report is a high level market research report on theEstonian cider industry. Published by Canadean, this report provides an excellent way of gainingan in-depth understanding of the dynamics and structure of the market. The report covers totalmarket (on- and off-premise) and includes valuable insight and analysis on cider market trends,brands, brewers, packaging, distribution channels, market valuation and pricing.What is the current market landscape and what is changing?Cider sales in 2011 continued their strong growth trend in Estonia at a lower rate than in 2010.Cider remains a fashionable drink amongst the younger generation and is predominantlyconsumed by women. A wide range of products, from more affordable mainstream cider throughto higher priced premium options and imported products ensures that the beverage is consumedacross many different income groups.What are the key drivers behind recent market changes?Sales volumes have been driven by a recovering economy which has seen improved consumerpurchasing power, new product development and consumers trading down from higherpriced/higher taxed alcoholic drinks. The growth rate is slowing as consumers discover cider andthe fashionable trend starts to slow down.
  2. 2. What makes this report unique and essential to read?The Estonia Cider Market Insight report is designed for clients needing a quality in-depthunderstanding of the dynamics and structure of the cider market. The report provides a muchmore granular and detailed data set than our competitors.Key Features and BenefitsThis report provides readers with an excellent way of gaining a thorough understanding of thedynamics and structure of the Estonia cider market.This report provides readers with in-depth data on market segmentation: mainstream, premium,super premium, discount; alcoholic strength; type.This report provides data and analysis of the performance of both domestic and imported brandsand reports on new product activity in 2011.This report provides an analysis of industry structure, reports on company volumes and selectedcompany profiles.This report provides distribution channel data (on- vs. off-premise) and discusses the latest trendsin the key sub-channels. Packaging data includes consumption volumes by pack material, type,size, refillable vs. non- refillable. Market valuation data and selected pricing data are also included.Key Market IssuesSales volumes have been driven by a recovering economy which has seen improved consumerpurchasing power, new product development.Cider remains a fashionable drink amongst the younger generation but is not as fashionable as itonce was.Cider benefits from a lower excise compared with spirit based alcoholic drinks.Imported ciders grew in line with the overall category growth in 2011. Consumers are exploringdifferent cider tastes and enjoying having different ciders available in the marketA wide range of products, from more affordable mainstream cider through to higher pricedpremium options and imported products, ensures that the beverage is consumed across manydifferent income groups.Key HighlightsFizz, the first domestically produced cider is now the leading brand in Estonia with the majoritymarket share. The brand lost market share, growing at a slower rate in comparison to the overallcategory in 2011. This was mainly due to competition from the second brand Kiss.
  3. 3. Cider sales in 2011 continued their strong growth trend in Estonia with an increase of almost 12%, compared with just over 17% in 2010.Growth for 2012 is expected to slow further as cider starts reaching its growth limits.Flavored cider retained its majority market share, pear cider also grew whilst apple lost share.Pear ciders impressive growth is thanks to its popularity with younger consumers.Saku Õlletehase used aggressive price promotions to achieve impressive growth.Get your copy of this report @ points covered in Table of Contents of this report includeSection 1 Market UpdateKEY FACTS- Market Size- Growth- Market Value- Distribution 2011MARKET COMMENTARY- Current and Emerging Trends- Outlook- Imports and Exports- SegmentationBRANDS- Top 10 Cider Brands - Volume, 2009-2011- Top 10 International Premium and Super premium Cider Brands - Volume, 2009-2011- Licensed Brand Owners and Licensees- Brand Analysis- Private Label/Private Label Producers- New Products ActivitySection 2 Brewer ProfilesBREWER PROFILES- A LE COQ AS (OLVI)- A Le Coq Brand Volumes, 2007-2011- SAKU OLLETEHASE AS (CARLSBERG)- Saku Brand Volumes, 2007-2011- VIRU OLU AS (HARBOES)- Viru Olu Brand Volumes, 2007-2011MethodologyBeer and Cider Attributes DefinitionsProduct Definitions
  4. 4. Packaging DefinitionsGlossaryMapLEGISLATION AND TAXATION TABLES- Table 1.2.1 - Taxation Base- Table 1.2.2 - Historical Excise Rates of Cider- Table 1.2.3 - Legal Controls on Cider- Table 1.2.4 - Tax Burden on CiderPRICING TABLES- Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012- Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012DATA TABLES- Commercial Beverage Consumption - per Capita - Liters, 2001-2012F- Commercial Beverage Consumption - per Capita - % Share, 2001-2012F- Commercial Beverage Consumption - per Capita - Growth, 2001-2012F- Commercial Beverage Consumption - Million Liters, 2001-2012F- Alcoholic Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2001-2012F- Cider Production/Trade/Consumption - Growth, 2005-2012F- Consumption of FABs and Cider, 2001-2012F- Cider Market Valuation (Local Currency), 2010-2012F- Cider Consumption by Local Definition, 2008-2012F.- Cider Consumption by Standard Price Segmentation, 2008-2012F- Cider Consumption by Alcoholic Strength, 2008-2012F- Cider Consumption by Type, 2008-2012F- Cider Consumption by Geographic Scope, 2008-2012F- Cider All Trademarks, 2007-2011- Cider Brands by Local Definition, 2007-2011- Cider Brands by Standard Price Segment, 2007-2011- Cider Brands by Alcoholic Strength, 2007-2011- Cider Brands by Type, 2007-2011- Cider Imported Brands by Origin, 2007-2011- Cider Trademark Owners, 2007-2011- Cider Local Operators, 2007-2011- Cider Leading Brewers/Importers, 2007-2011- Cider Consumption by Pack Mix: Refill ability/Type/Pack/Size, 2008-2012F- Cider Distribution: On vs. Off Premise, 2008-2012FINDUSTRY STRUCTURE- Chart - Leading Brewers/Imports, 2011- Market Structure- Cider Producers/ImportersPACKAGING- Chart - Consumption by Pack Material/Type, 2011- Packaging TrendsCHANNEL ANALYSIS
  5. 5. - Chart - Distribution by Channel, 2011- Chart - Consumption by Price Segment, 2011- Market Valuation and Pricing- Cider Market Valuation (Local Currency), 2010-2012F- Distribution TrendsContact: for more information.