Building Scale Within the Devices Market

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Building Scale Within the Devices Market - A presentation delivered by Renesas Mobile Corporation at LTE Asia 2011 …

Building Scale Within the Devices Market - A presentation delivered by Renesas Mobile Corporation at LTE Asia 2011

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Transcript

  • 1. Building Scale
    Within the Devices Market
    Renesas Mobile Corporation
    Mika Rasinkangas
    VP Business Development and Strategic Alliances
  • 2. Renesas Mobile - Background
    Fabless semiconductor company providing mobile platforms for all devices benefiting from cellular connectivity.
    Strong heritage in Japanese electronics industry and global cellular technology development
  • 3. The Cloud
    Renesas Mobile is building platforms to accelerate the wireless revolution
    Proliferation of connectivity is happening
  • 4. Significant volume growth outside the traditional market
    • Total global mobile subs reach over 7.7 Billion in 2015
    • 5. Add on top of that 1.7 Billion M2M connections
    • 6. Consumer Electronics, Smart Meters and Vehicles will fuel the explosion
  • Distinct differences to smartphone markets
    Complexities carried from cellular world
    Spectrum fragmentation
    Regulatory challenges brought to new types of devices
    IPR
  • 7. Distinct differences to smartphone markets
    Cellular is not the core functionality
    Automotive, gaming devices, fleet tracking, medical
    How cellular technology is brought into devices
    Limited cellular expertise with device makers
    Impact on product cost
  • 8. Renesas Mobile SP2531 chipset
    Triple-mode LTE/DC-HSPA+ reference design
    Someoftheoldconceptscanbe
    quitechallenging in newenvironments
  • 9. Distinct differences to smartphone markets
    Non-traditional ecosystems
    Relative volumes compared to conventional devices
    The cellular module is only part of the needed offering where the specific application, back office systems form the value
    Customer ownership
    Different business models
    Lifecycles; cellular solutions vs for example automotive
  • 10. Building Scale Within the Devices Market
    Significant growth potential
    Distinct differences to smartphone markets
    Challenges do exist, and they need to be addressed through engineering and cross-industry co-operation
    We listen, we act, we deliver.
  • 11. www.renesasmobile.com