Building Scale Within the Devices Market

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Building Scale Within the Devices Market - A presentation delivered by Renesas Mobile Corporation at LTE Asia 2011

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Building Scale Within the Devices Market

  1. 1. Building Scale <br />Within the Devices Market <br />Renesas Mobile Corporation<br />Mika Rasinkangas<br />VP Business Development and Strategic Alliances<br />
  2. 2. Renesas Mobile - Background<br />Fabless semiconductor company providing mobile platforms for all devices benefiting from cellular connectivity.<br />Strong heritage in Japanese electronics industry and global cellular technology development<br />
  3. 3. The Cloud<br />Renesas Mobile is building platforms to accelerate the wireless revolution<br />Proliferation of connectivity is happening<br />
  4. 4. Significant volume growth outside the traditional market<br /><ul><li>Total global mobile subs reach over 7.7 Billion in 2015
  5. 5. Add on top of that 1.7 Billion M2M connections
  6. 6. Consumer Electronics, Smart Meters and Vehicles will fuel the explosion</li></li></ul><li>Distinct differences to smartphone markets<br />Complexities carried from cellular world<br />Spectrum fragmentation<br />Regulatory challenges brought to new types of devices<br />IPR<br />
  7. 7. Distinct differences to smartphone markets<br />Cellular is not the core functionality<br />Automotive, gaming devices, fleet tracking, medical<br />How cellular technology is brought into devices <br />Limited cellular expertise with device makers<br />Impact on product cost<br />
  8. 8. Renesas Mobile SP2531 chipset<br />Triple-mode LTE/DC-HSPA+ reference design<br />Someoftheoldconceptscanbe<br />quitechallenging in newenvironments<br />
  9. 9. Distinct differences to smartphone markets<br />Non-traditional ecosystems<br />Relative volumes compared to conventional devices<br />The cellular module is only part of the needed offering where the specific application, back office systems form the value<br />Customer ownership<br />Different business models<br />Lifecycles; cellular solutions vs for example automotive<br />
  10. 10. Building Scale Within the Devices Market <br />Significant growth potential<br />Distinct differences to smartphone markets<br />Challenges do exist, and they need to be addressed through engineering and cross-industry co-operation<br />We listen, we act, we deliver.<br />
  11. 11. www.renesasmobile.com<br />

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