How was the iPod Touch commercialized?The iPhone was unveiled to the public on January 9, 2007 in a keynote address to promote interest, but wasn’t sold until June 29, 2007.The iPod Touch was launched on September 5, 2007, at an event called The Beat Goes On.The 2nd generation iPod Touch, featuring external volume controls, a built-in speaker, a contoured back, built-in Nike+, Bluetooth support, and the ability to connect a microphone, was unveiled on September 9, 2008, at the "Let's Rock" keynote presentation.The late 2009 iPod Touch was announced and subsequently released on September 9, 2009. The late 2009 model is available with 8, 32, or 64 GB of flash memory. The 8 GB version has identical hardware as the 2nd generation model. The 32 and 64 GB versions of the late 2009 model, popularly referred to as the 3rd generation, include faster hardware a slightly lower battery life, voice control, light sensor, and bundled earphones with a remote and microphone.
Since the iPod Touch is a direct result of the iPhone the timeline of design for the iPhone is necessary for determining the development and adaptation of the iPod touchKnowledge of Apple creating a product peaked interest in 2002 when it began to trademark the iPhone around the world, although Steve Jobs would not confirm that the project was underway.A slightly successful phone that Jobs called “an iPod shuffle on your phone” debuted in 2005. This innovation was seen as unfavorable and prompted more research for a better product.Once the iPhone was revealed it built up anticipation and when it was finally released in June of 2007 it was highly successful, the marketing of the product persuaded buyers it was a phone like no other. The capabilities of the iPhone prompted the creation of the iPod Touch that was released September of 2007. This new innovation was confirmed by consumer demand. Apple continues to put out newer versions of the iPod touch to meet the needs of consumers. As more applications are created to use with iPod Touch Apple continues to expand memory and improve the quality of the product.
It is difficult to find exact sales on the iPod touch because Apple does not break down iPod sales by model in its quarterly reports, so we've relied on Piper Jaffray's iPod touch estimates to draw the chart presented.Based on the quarterly sales of the iPod Touch the adoption of the device was immediate. Buyers began purchasing the product as soon as it was introduced. Sales seem to always peak around Quarter 1 with holiday sales and taper off during the non holiday quarters. The sales of the iPod Touch do not indicate a true s-curve but the sales pattern continues to be constant indicating of the plateau of the s-curve.
This S-curve was interesting way of putting the adoption of the iPod Touch in perspective of how consumers use it. Data retrieved from http://mymediaexperience.com/media-center-adoption-curve-case-ipod-touch/ Awareness: hears about it, does nothing. Majority hear about iPod Touch, but not fully aware of it’s functions.Interest: hears about it, observes and looks into it. Seek more information by going into store, Google it, read articles etc.Trial: hears about it, gives it a try. Educated enough to make purchase, and use it simply as a media player.Adoption: continues to use it after giving it a try. The more you learn about the functions the more you use it. Extension: after adoption extends media center capabilities. Continue to expand use of iPod Touch as new ways to use it are developed.
The i-Pod Touchfollows a decentralized approach in the educational field. As “peer diffusion of innovations through horizontal networks” occurs, teachers are able to see the capability of the innovation for educational purposes. As teachers experiment with the iPod Touch in the classroom they can share positive experiences from the benefits of using the innovation.Reference: Rogers, E.M. Diffusion of Innovations. (5th ed.) New York: Free Press.
A change agent in the field of education for the iPod Touch would most likely be a teacher that is very comfortable with using technology and has an interest in using new technology with students and other educators. Seven roles of the change agent:To develop a need for change: The educator with the background in technology will show how the iPod Touch can be used to organize students and aid students in completing assignments. To establish an information exchange relationship: The educator with the background in technology will demonstrate lessons planned with the iPod Touch to validate their usefulness.To diagnose problems: The educator will have a proposed plan for budget because the innovation is an expensive expenditure for schools.To create an intent to change in the client: Give data to show the difference the iPod Touch makes in student achievement.To translate an intent into action: The educator will differentiate lessons in all content areas to prove effectiveness for all subjects.To stabilize adoption and prevent discontinuance: Inform other educators that applications are constantly being created for use with the iPod Touch and there are a lot of inexpensive applications created for educational uses. To achieve a terminal relationship: Show how product works and give leads to how educators can find applications to fit their content area. References: Rogers, E. M. (2003) Diffusion of Innovations. (5th Ed.) New York: Free Press.
Critical Mass is defined by Rogers as “the point after which further diffusion becomes self-sustaining.” With this definition in mind critical mass has already been met in society entire school districts as well as colleges and universities have already begun implementing the use of the iPod Touch in the classroom and more applications for educational purposes have been created proving that the iPod Touch is becoming an useful tool in the educational field.
So why the iPod Touch?In the age of technology educators need a way to connect with their students to maximize student potential. Students are constantly intrigued by the use of new technological devices and ready to get their hands of such devices. In recent years devices such as Promethean Boards and other interactive white boards have been introduced into the classroom. However, such devices limit student involvement because only one student can access the device one at a time. A device such as the iPod Touch will allow all students to participate simultaneously. Each student can have his or her own device to participate in the lesson. It also gives students the ability to work at their own pace. Although cost may be an issue there are several ways to combat this issue. School districts can handle the implementation of the iPod Touch in several ways including: providing an iPod Touch for all students, limiting the iPod Touch to middle or high schools, getting a class set for teachers, just getting one or two iPod Touch carts for schools so that teachers can share. The uses of the iPod Touch are limitless and the device can be used in all courses.
Implementation: September 5, 2007 The iPod Touch was officially released Persuasion: November 30,2006 patent granted for iPhone Knowledge: Jobs refuses to confirm or deny creation of new device December 15,1999 Apple registers iPhone.org and makes it redirect to Apple.com September 7th 2005 The ROKR, an iTunes enabled phone, is released by Apple and Motorola. Decision: January 9, 2007 Jobs officially announces iPhone. Knowledge: October 18,2005 Jobs says there are more phones on the way. Apple begins to trademark the iPhone in various countries Knowledge: December 16, 2004 Apple admits they will work with Motorola to create a phone that uses iTunes. Implementation: June 29,2007 the iPhone is officially launched September 25,2006 Apple applies for trademark of iPhone in U.S. Confirmation: iPod Touch continues to be redesigned to meet the needs of the consumers. iPod Touch continues to gain more features including expanded memory for more apps.