Fraser Communications, Renee Fraser

1. Fraser Communications
Wins Best Energy
Integrated Ad Campaign
Award
By Renee Fraser

2. Best Energy Integrated Ad
Campaign Award
Since 1998, Renee Fraser has served as CEO of Fraser
Communications. Under Renee Fraser’s leadership, the
company has created advertising and marketing
campaigns for clients such as Toyota, Whole Foods’
western region, and First 5 California.

3. Best Energy Integrated Ad
Campaign Award
In 2013, Fraser Communications won an award in the
Internet Advertising Competition (IAC) for Safety Dig,
a campaign it created for Southern California Gas
Company that sought to raise awareness of the need to
call 8-1-1 before digging to avoid hitting buried lines.
The campaign included a 15-second video that was
shown online and in movie theaters, a partnership with
online streaming radio provider Pandora that created
branded stations and incorporated visual and audio
marketing, and a mobile landing page that steered
users toward adding the 8-1-1 number to their mobile
phones as a contact.

4. Best Energy Integrated Ad
Campaign Award
The campaign also included a Facebook contest
developed with Live Nation. To view material from the
campaign, or to learn about Fraser Communications’
other 2013 IAC win, visit www.frasercommunications.
com/about/awards.