Ready<br /> to go shopping ?<br />
In a few words…<br />
Shopping processisspeeding up…<br />ISDR (Popai) : let’s put it in the right perspective !<br />based on a majority of unp...
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Conclusion sur l'impact du point de vente dans la decision d'achat

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Analyse inédite explicitant que l'impact du point de vente dans la décision d'achat ne serait que de 9% (en tous cas du point de vue de la marque suggérée).

Published in: Business, Technology
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Conclusion sur l'impact du point de vente dans la decision d'achat

  1. 1. Ready<br /> to go shopping ?<br />
  2. 2. In a few words…<br />
  3. 3. Shopping processisspeeding up…<br />ISDR (Popai) : let’s put it in the right perspective !<br />based on a majority of unplannedpurchases<br />NET ISDR<br />based on brand’schoice in store<br />planned or unplanned : people choose « at home » !<br />no matter the type of product (A-brand or not)<br />FMCG sectoris a more important factor <br />Creatinga preference for the brand<br />isfundamental !<br />Conclusions<br />
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