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Conclusion sur l'impact du point de vente dans la decision d'achat
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Conclusion sur l'impact du point de vente dans la decision d'achat

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Analyse inédite explicitant que l'impact du point de vente dans la décision d'achat ne serait que de 9% (en tous cas du point de vue de la marque suggérée).

Analyse inédite explicitant que l'impact du point de vente dans la décision d'achat ne serait que de 9% (en tous cas du point de vue de la marque suggérée).

Published in: Business, Technology

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Transcript

  • 1. Ready
    to go shopping ?
  • 2. In a few words…
  • 3. Shopping processisspeeding up…
    ISDR (Popai) : let’s put it in the right perspective !
    based on a majority of unplannedpurchases
    NET ISDR
    based on brand’schoice in store
    planned or unplanned : people choose « at home » !
    no matter the type of product (A-brand or not)
    FMCG sectoris a more important factor
    Creatinga preference for the brand
    isfundamental !
    Conclusions