The Voice Bilan

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The Voice Bilan

  1. 1. Total viewers 4+ guests Tuesday rating 524.000 Saturday rating 96.500 Cover 2.690.000 Rating = average result / program Cover 10’ cons = cumulated result after 17 programs (Tuesday & Saturday) Source: CIM Audimetrie South; live + vosdal; La Une; 20-12-2011 / 10-04-2012
  2. 2. 34 29 Nov-Dec 2011 The Voice 11 10 PRP 18-54 15-34 yearsSource: CIM Audimetrie South; La Une; % TV share; live; Tuesday on daypart « The Voice »
  3. 3. Profile Affinity indexWomen 60% Women 118 18-54SG 1-4 56% 18-54 118 SG 1-415-54 59% PRP 11215-34 24% 18-54 Source: CIM Audimetrie South; live + vosdal; La Une; broadcast on Tuesday; 20-12-2011 / 10-04-2012
  4. 4. Average rating 10% 2 pivotal breaks / progr. Average GRP cost 950 € 3 or 4 in-program Total GRP’s 916 breaks (reference target PRP 18-54) 92 commercial breaksSource: CIM Audimetrie South;Total day; PRP South; Jan-Feb PRP 18-54; live+6=> 03/04; live + vosdal (10/04); breaks Source: CIM Audimetrie 18-54; La Une; 2012 vs Jan-Feb 2011 around « The Voice »
  5. 5. Blinds & Battles : 5.100 average viewers / TV show Live shows : 16.500 average viewers / V Reporters Web ShowSource: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011 Source: Cim Metriweb
  6. 6. 65.300 fansSource: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011 Source: Facebook
  7. 7. Tweets / show (live) 12.500 Total tweets 152.000 20.000 followersSource: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011 Source: Tweetwallpro
  8. 8. 47% have heard of "The Voice Belgique" on the radio (PRP 18-54 = 45%)Source: CIM Audimetrie South;Total day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011 Source: RMB online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years
  9. 9. (% people who know « The Voice Belgique ») 94 % (PRP 18-54 = 92%)Source: CIM AudimetrieSource: RMBday; PRP 18-54; Jan-Feb 2012Belgium South; 28/03-01/04/2012; 15-54 years; South;Total online survey (Ant research); vs Jan-Feb 2011
  10. 10. (% people having followed at least one show on TV, radio or the website of RTBF) 73 % (PRP 18-54 = 72%)Source: CIM AudimetrieSource: RMB day; PRP 18-54; Jan-Feb 2012 vs Jan-Feb 2011 South;Total online survey (Ant research); Belgium South; 28/03-01/04/2012; 15-54 years; base = people who know The Voice (total awareness)
  11. 11. Copyright Stephane Laruelle

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