Case study of rebranding Sherlock's Office Solutions to SOS Computer Training Specialists.

1. CLIENT:
SHERLOCK’S OFFICE SOLUTIONS
WHAT WE DID:
LOGO RE-BRANDING
CONCEPT DEVELOPMENT
PRESS ADS
SOCIAL MEDIA
EMAIL SIGNATURE
WELCOME TO THE
Case Study

2. LOGO
COLOUR PALETTE
LOGO RE-BRAND
LOGO VERSIONS - GOLD TEXT LOGO VERSIONS - MONO REVERSE LOGO VERSIONS - MONOLOGO VERSIONS - REVERSE
LOGO RE-BRAND

3. PRESS ADS
SHERLOCK’S OFFICE SOLUTIONS
CAMPAIGN DEVELOPMENT
THE GOAL
Sherlock’s Office Solutions had a strong brand that
was well known in the marketplace, so we wanted
to update and refresh the logo without losing that
recognition and integrity. They were also looking
for a concept development that would highlight
their point of difference and stand out across a
number of platforms, both online and offline.
THE IDEA
Retaining the main structure and colour palette of
the existing logo, redhotblue gave the new logo
a modern update while also updating the tagline
to something more representative of what SOS
do – Computer Training Specialists. A campaign
message was developed to tie in with this tagline –
“experts creating experts”, to reflect the
company’s years of experience and quality trainers,
along with the variety of professionals that SOS
train in becoming proficient. This message was
highlighted with a series of black and white images
and teamed with a bold prism graphic element.
THE RESULT
SOS’s new logo and concept development is bold,
eye-catching and flexible, while retaining the
integrity of the original logo that is well recognised
in the marketplace. Their new concept has been
implemented across multiple platforms already,
and positions SOS as a leader in their field.

4. SOCIAL MEDIA
SHERLOCK’S OFFICE SOLUTIONS
FACEBOOK TIMELINE COVERS
To ensure brand consistency, it was important
that SOS’s social media platform had visual
representation that continued with the campaign.

5. EMAIL SIGNATURE
SHERLOCK’S OFFICE SOLUTIONS
EMAIL TEMPLATE
As the majority of correspondence for SOS is
done via email, an email footer delivers brand
recognition and consistency on this platform.