1. The New Wave in the Digital Age Is Local

3. The Internet is fragmented more than ever with social sites and communities.

4. Review sites are huge.

5. Site speed is critical. We have Instant search on Google.

6. Competitive Analysis online is a must.

7. Interaction creates a trusted network and networking means everything.

9. What User Generated Content Looks Like Now In the SERP (Search Engine Results Page)

10. Video Is Powerful “…on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”- Forrester Research

11. Video Is Powerful

12. Video Is Powerful

13. Social Sites and Communities

14. Social Sites and Communities

15. Facebook Competes with Gmail

16. Facebook Competes with Gmail

18. If Users spend more time on Facebook than anywhere else than on the web (they do).

19. If Facebook users can be targeted by their habits and interests (they can).

20. If Facebook users can share information with their friends (they can).Facebook is a Land Grab and It’s Time to Buy In.

21. Review Sites Businesses Cannot Ignore Them

22. Review Sites Businesses Cannot Ignore Them

23. Reviews Are In the SERP Reviews are a huge shift in Google Places Search

24. Reviews Google Released Its Own Review Site…HotPot

25. Site Speed Is Critical

26. Trusted Network

28. Mobile users are normally instant…they want to take action now not to research.

29. They use maps.