Interaction creates a trusted network and networking means everything.
Mobile is white hot and a mobile strategy should be a priority.
The Tide Has Turned In Digital Google Caffeine Made Search FASTER….micro-blogging sites helped push this change. Universal Search has changed to become Blended Search. The world of images, video, audio, UGC and more have hit search…now they call it Google Places Search. Business must make a plan for search…..in most cases they need to employ expertise to handle the changes. They must also monitor their reputations online. There are all the distractions in the world for a searcher to go….it’s a new web and if businesses do not keep up with the changes….
What User Generated Content Looks Like Now In the SERP (Search Engine Results Page)
Video Is Powerful “…on the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”- Forrester Research
Local Businesses Need to Be Observant, Aggressive, and Make A Plan of Action When Interviewing Service Providers Ask Questions…Ask a lot of them…listen to the answers. Do they make sense? Is there research to back up these statements?