Interaction creates a trusted network and networking means everything.
Mobile is white hot and a mobile strategy should be a priority.</li></li></ul><li>The Tide Has Turned In Digital<br />Google Caffeine Made Search FASTER….micro-blogging sites helped push this change.<br />Universal Search has changed to become Blended Search. The world of images, video, audio, UGC and more have hit search…now they call it Google Places Search.<br />Business must make a plan for search…..in most cases they need to employ expertise to handle the changes. They must also monitor their reputations online.<br />There are all the distractions in the world for a searcher to go….it’s a new web and if businesses do not keep up with the changes….<br />
What User Generated Content Looks Like Now In the SERP (Search Engine Results Page)<br />
Video Is Powerful<br />“…on the keywords for which Google offers video results, <br />any given video in the index stands about a 50 times better <br />chance of appearing on the first page of results than any <br />given text page in the index.”- <br /> Forrester Research<br />
They want simple sites.</li></li></ul><li>Local Businesses Need to Be Observant, Aggressive, and Make A Plan of Action<br />When Interviewing Service Providers Ask Questions…Ask a lot of them…listen to the answers. Do they make sense? Is there research to back up these statements?<br />