A few bad experiences with spam e-mail have led a lot of people to believe that most newsletters get lost in the clutter of spam and promptly deleted. Of course, if you have actually signed up to receive a newsletter, you’ll know it’s not spam when you see it. In terms of sending out your own newsletter, it’s important that you create an engaging one that won’t get swept away with the junk mail.

1. Improve the Quality if Your Small Business
Newsletter
A few bad experiences with spam e-mail have led a lot of people to believe that most newsletters
get lost in the clutter of spam and promptly deleted. Of course, if you have actually signed up to
receive a newsletter, you’ll know it’s not spam when you see it. In terms of sending out your own
newsletter, it’s important that you create an engaging one that won’t get swept away with the junk
mail.
A newsletter can be a valuable tool for your small business if you use it correctly. And, as is the
case with any sort of marketing tool, there are some very basic steps you can take in order to get
people to read your newsletter from top to bottom.
Clear Content: Just like writing copy for your blog or a publication, make sure the copy is worth
reading. Never waste your reader’s time with filler. Fill your newsletter with important relevant
information that people need to know about your business. Don’t get overly conversational and try
to stick to the topic at hand. Also, don’t fill it with sales pitches; instead, keep most of it
informational. 90-10 is a decent ratio to shoot for.
Clear Design: Keep in mind, this newsletter is going out to people that have taken the time to fill
out a form. They want to receive this newsletter from you. The least you could do is make it
visually appealing. Place your company’s logo on it and even go with your company’s color. Make
your newsletter look like an official piece of your company’s marketing materials.
Strategic Scheduling: Your newsletter stands a better chance of being read if you don’t send it
out right in the idle of the work week. During that time, people are busy with their own work and
don’t have much time for your marketing e-mails. Some studies suggest that the best time to
send out a newsletter is on a Saturday night or Sunday evening. This is because many people try
to get a head start on their e-mail before Monday morning takes its toll.

2. Whatever you do, don’t make the mistake of ignoring the use of a newsletter. It’s a great way to
stay in touch with your audience and to keep your name fresh in their minds. When treated like
any other marketing material, a newsletter can get you just as much attention as any of your other
marketing efforts.