This report analyzes key trends that will influence mobile device sales in Latin America in 2013. Declining prices for smartphones, social networking apps, and government and operator initiatives will stimulate demand in the mass market, driving record levels of growth in smartphone sales in the next five years. This will create challenges and opportunities for operators and vendors to meet demand for affordable devices, stimulate data services uptake and provide the infrastructure needed to support the increase in data traffic. More info at http://latamtelecom.net/reports

1. 2013 Insight
Key Trends for Smartphones
and Mobile Devices
in Latin America
LATAM TELECOM
January 2013
http://LATAMTelecom.net

2. Table of Contents
1 Executive Summary
2 Key Statistics and Market Overview
• Key Statistics
• Market Overview
• Market focus: Argentina, Brazil
3 Key Trends
• Increased affordability of devices will expand smartphones to the mass
market
• Expansion of mobile Internet and data services will create demand
• An emerging middle class and changing consumption patterns will drive
smartphone adoption
4 Conclusions

3. List of Tables and Charts
Tables •• Table 1 Latin America Telecoms Market Key Demographics 2013
Table 2 Government Initiatives in Latin America to improve Internet
access
Charts
• Figure 1 Mobile handset sales by category as percentage of total unit
sales
• Figure 2 Smartphone penetration per capita in Latin America from 2007
to 2015
• Figure 3 2012 Market Share Total Mobile Handset Sales
• Figure 4 2012 Market Share by Operating System
• Figure 5 Smartphone and Feature Phone units sold as percentage of
total unit sales
• Figure 6 Smartphone average selling price and unit sales as percentage
of total mobile handset sales
• Figure 7 Latin America Voice and Data Revenue
• Figure 8 Latin America GDP per capita, 2010-2015
• Figure 9 Top Ten Social Networking Global Markets

4. Abstract
This report analyzes key trends that will influence mobile
device sales in Latin America in 2013. Declining prices for
smartphones, social networking apps, and government and
operator initiatives will stimulate demand in the mass
market, driving record levels of growth in smartphone sales in
the next five years.
This will create challenges and opportunities for operators and
vendors to meet demand for affordable devices, stimulate data
services uptake and provide the infrastructure needed to
support the increase in data traffic.

5. Smartphone sales in Latin
America will grow at record
levels in the next five years, both
in terms of unit sales and as a
percentage of total handset
sales.
By 2016, one out of every two
mobile handsets sold in Latin
America will be a smartphone.

6. Sample Chart
Smartphone and Feature Phone units sold as percentage of total unit sales

7. 2013 Latin America Key Statistics
742 126% 11%
Total Mobile Subscriptions Mobile Smartphone
(Millions) Penetration penetration

8. Three Key Trends In 2013
1 Increased affordability of devices will expand penetration
The Average Selling Price for smartphones in Latin America has decreased in the last five
2
years, reaching $175 in 20127. This trend will continue, reaching $123 by 2016.
Expansion of mobile data services will create demand
Operators in Latin America are looking at data services to drive revenue growth; smartphone
adoption, particularly in the mass market, will be a key element for data services uptake.
3 An emerging middle class will drive adoption
A rising middle class with increasing purchasing power will drive demand for items previously
considered as luxury goods, like smartphones and tablets.

9. Thank You
LATAM TELECOM
http://LATAMTelecom.net
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