Marketing Tips - How to achieve more with less time
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Guidance on marketing automation, outsourcing, marketing processes and ways to streamline your content creation.
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Marketing Tips - How to achieve more with less time
- 1. How To Achieve More with Less Time saving tips for marketing
- 2. Start with the End in Mind Plan your marketing activity. Know the outcomes you want and work back to the inputs they require. Do you…. • want to know who visits your website • want to write to them • want to enable self-service purchases • want to talk to prospects by phone • want to encourage word of mouth referrals • want testimonials from clients • want to be mentioned in newspapers & magazines All are possible with careful planning.
- 3. Marketing by humans versus by machines Marketing automation • “Set and forget” email reminders • Newsletters that write themselves • Social media updates without human touch Human touch marketing • Allows individualisation • Is responsive to situations • Can you tell it’s a human not a machine?
- 4. Write once; Use three times Save time by planning your writing Pen an article for your blog 1. Auto-post into social media 2. Copy/paste into Linked In Articles 3. Re-use in the Newsletter Create an image with a slogan / message 1. Use to illustrate a blog article 2. Post onto pictorial social media (Flickr, Pinterest) 3. Use on Facebook as a header image
- 5. Tools to help you • RSS to email (MailChimp, FeedBlitz, AWeber) • Autoresponders (Campaign Monitor, Infusionsoft, Constant Contact) • Cross-posting (FeedBlitz, IFTTT) Processes to help you • Build lists as you go along (twitter, excel) • Have a process for business cards (database, categories, tags)
- 6. Integrated campaign structure to re-use • A seasonal offer (cashflow management, gifts for Christmas) • Articulate the offer - benefits • Build a landing page • Write content to intrigue the prospect (e book, article, check list) • Re-use content in • Blog article • Email • Direct mail letter • Press release • Advertisement • Social media article / updates • Seminar • Home page slider / promo Rinse, repeat, re-use.
- 7. Effective outsourcing • Decide which tasks you want to do yourself • Write a comprehensive brief • Find the best source of talent (oDesk, Guru, PeoplePerHour) • Plan time into your diary to manage them (daily) • Be scrupulously prompt in payments Examples: • Update mailing list of changed email addresses / bounced • Collate articles on your specialist topic published in journals • Graphic Design (99Designs, Crowdspring) • Follow up phone calls / emails
- 8. Example campaign Which of these tasks were outsourced? Sponsorship offer to sports clubs 1. Research correct contact names 2. Write email outlining the offer 3. Receive replies and send more information out 4. Chase up for yes/no decision 5. Update spreadsheet 6. If yes, supply logo, text and contact person 7. Check applied to club website 8. Confirm coupon code 9. Send them text of announcement for club members
- 9. Connect with me Let’s connect professionally Linked In - Rebecca Caroe Twitter - @Rebeccacaroe Questions afterwards? rebecca@creativeagencysecrets.com