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Conde Nast Email Specs Coder
- 1. CNP Email Submission Specs for Advertisers | June 30, 2009 | Coder After 12 months of review and testing CNP has developed a best practices threshold to ensure maximum email deliverability, visibility, and responsiveness. With coders in mind, we have come up with a list of technological best practices for HTML layouts and CSS styling to ensure that coded emails adhere as closely as possible to the original design across all clients, providers, and devices. The Minimums and Maximums of Font and Content Fonts must be 10px or larger in all sections; and must also be set to a whole number, 10 not 10.58. Letter Spacing (0px by default) and Line Height (16px by default) should not be altered. For consistency reasons copy must be in one of the following ‘Web-Safe’ fonts to guarantee proper rendering across the email spectrum: Arial Georgia Trebuchet MS Verdana Times New Roman Courier New The content area should be centered, and it’s recommended to be no more than 600px wide. However, there is no limitation on height. Most importantly, all designs must include a balanced text-to-image ratio. As a rule of thumb: for every image you should have an equal or larger area of HTML-coded text. ALL STYLING should be done using in-line CSS: style=”color: #0000FF;” Do not import a style sheet, and do not set classes and ids in the header, these will not work upon deployment. HTML Do HTML Don’t <strong> for bold <b> for bold <em> for italics <i> for italics Use Nested Tables <br> for line breaks Check That Your Tags are Closed Use HTML for Styling eg font, bgcolor, ect Set Cell/Table margins, padding & borders to 0 Place anything above <body> Enter both ALT and TITLE tags on <img> Import or Script Anything Use align=”center” <center> CSS Do CSS Don’t Background Colors Background images, gradients, or glow/shadows Fonts Custom Bullets Borders Float Link Style Position: relative or absolute Padding Margin – This is inconsistently implemented List Style Negative values: -10px Define every element: font-size, font-family, ect. Use shortcuts- Font: 12px Arial, san-serif, ect. Delivery of Materials: Please deliver the final HTML design as either: Zipped HTML file containing index and images for CNP to host, or HTML link/file with hosted images.