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Internet Article Marketing Strategy
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Article marketing should be an integral part of your internet marketing strategy. The act of writing
articles is the backbone of all internet marketing. Because online where content is king there's
nothing more relevant and always in demand then a quality focused article.
Article marketing or the act of writing and publishing on the web is the backbone of most internet
marketing strategies. For example the popularity of blogs the past few years is largely article
written driven. The blogs just brought a social aspect to it, evolving ease of syndication,
commenting and replies.
You can use articles on your own blog now, not just submitting them to ezines and article
directories. Still the driving force behind article marketing and it's new incarnations is quality
focused content. Only in article form can a story or information be shared about a particular
subject.
The popularity of wikipedia is reason enough to realize that articles online will never die. You
should include articles as the backbone for your internet marketing strategy. Articles can be used
for new hubsites, such as Squidoo or HubPages, or it can be used for your main blog or
secondary blogs on free sites such as Wordpress and Blogger.
You can turn your articles into videos are podcasts. Or you can take the main points of the articles
and turn it into a powerpoint presentation. You can create PDFs of the articles and do PDF
marketing on sites like Scribd.
The point of article marketing is providing focused content on a particular topic with links being
directed back to your website, sales page or other landing page or opt-in page. You are showing
your credibility about that particular niche topic, and building your online reputation with the public
as well as the search engines.
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