Credibility Profile goes over research into what factors make clients more likely to recommend a local business.

1. Credibility Profile
For Your Business Reviews
Ethical Persuasion: Which Factors
Make A Client More Likely To
Recommend A Local Business?

2. Which Factors Lead To
Recommendations?
The top 6 factors that lead
people to recommending a
local business are...

3. Top 6 Factors
Source: http://www.brightlocal.com/2014/07/01/local-consumer-review-survey-2014/#likely

4. We Measure 3 Of Them
Credibility Profile measures*:
#1-Reliable & Professional
#3-Unique & Original Experience
#5-They Were Cheap At The Price
*Our measurements are slightly different and more detailed by design.

5. We Ask For A Referral
But We Also Do The Asking
#6 - We ask for a referral after a review is
posted by the client.
9% of your clients will refer (per the survey)!

6. But Did You See #3?
“I had a unique and original experience”
36% of the respondents said this was a good
reason to recommend a business!
We measure this with our question:
“Company went above and beyond your
expectations”

7. Unique & Original?
What is a
“Unique & Original Experience”?

8. An Example; Zappos
http://about.zappos.com/our-unique-culture/zappos-core-values/deliver-
wow-through-service
“Doing something that’s above and
beyond what’s expected”
Find how your business can deliver
‘WOW!’

9. Applying “Unique & Original”
Imagine if you are cabinet installer and were installing
new cabinets in a persons kitchen, and you noticed
that old kitchen window was sticking.
You went about fixing it without asking and not
expecting payment.
But you mention it in casually at the end of the job!

10. Who Are They Going To Recommend?
The homeowner wasn’t expecting you to fix the
window as it wasn’t ever mentioned beforehand. They
are however highly grateful as it was bugging them for
years. That is a unique and original experience.
Next time at a party or if someone asks, who is that
person going to remember and refer?
Mostly likely they will recommend you!

11. Launching Soon
Public launch with advanced functions
launching very soon.
Sign Up Here
for updates and announcements
http://kickoffsignup.credibilityprofile.com/
(This link works)

12. Our Other Presentations
Credibility Profile - For Your Business Reviews
Ethical Persuasion: Reputation Traits Consumers
Look For In A Local Business
http://slidesha.re/14MlBTI
Ethical Persuasion: How Many Reviews Does It
Take Before A Consumer Can Trust A Business
http://slidesha.re/1Irb7au
Turn Your Clients Into Advocates
http://slidesha.re/1CeV63A
Ethical Persuasion: Do Consumers Trust Online
Reviews As Much As Personal Recommendations
http://slidesha.re/1ERmLZq