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One More Time: How Do You 
Motivate Employees? 
By FREDERICK HERZBERG 
Presented by 
Rathnakumar.A
He is most famous for introducing job enrichment and 
the Motivator-Hygiene theory. His 1968 publication "One More 
Time, How Do You Motivate Employees?" had sold 1.2 million reprints 
by 1987 and was the most requested article from the Harvard 
Business Review.
Motivation Employee 
Motivation with KITA 
Negative KITA 
Negative physical KITA 
Negative psychological KITA 
Positive KITA
Myths about Motivation 
 Reducing time spent at work. 
 Spiraling wages. 
 Fringe benefits. 
 Human relations training. 
 Sensitivity training. 
 Communications 
 Two-way communications 
 Job participation. 
 Employee counseling.
Hygiene vs. Motivation
Eternal triangle 
the theory suggests that 
work be enriched to bring 
about effective utilization 
of personnel. 
Job enrichment provides 
the opportunity for the 
employee’s psychological 
growth, while job 
enlargement merely 
makes a job structurally 
bigger.
JOB LOADING-negative 
to enrich certain jobs, management often 
reduces the personal contribution of 
employees rather than giving them 
opportunities for growth in their accustomed 
jobs. 
Some of the approaches, 
1.)challenging 
2.)adding 
3.)rotating 
4.)removing
Vertical –job loading
Horizontal vs. vertical loading
Steps for Job Enrichment 
 Select JOB. 
 Approach to JOBS by manager. 
 Brainstorm a list of changes that may enrich the jobs. 
 Screen the list to eliminate suggestions that involve 
hygiene. 
 Screen the list for generalities. 
 Screen the list to eliminate any horizontal loading 
suggestions. 
 Avoid direct participation by the employees whose jobs 
are to be enriched. 
 Set up a controlled experiment. 
 Be prepared for a drop in performance. 
 Expect your first-line supervisors to experience some 
anxiety and hostility
conclusion 
 Job enrichment will not be a one-time proposition, 
but a continuous management function. 
Reasons: 
 The changes should bring the job up to the level of 
challenge commensurate with the skill that 
was hired. 
 Those who have still more ability eventually will be 
able to demonstrate it better and win promotion to 
higher level jobs. 
 The very nature of motivators, as opposed to 
hygiene factors
Reference 
 https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source= 
web&cd=1&cad=rja&uact=8&ved=0CBwQFjAA&url=http%3A 
%2F%2Fwww.facilitif.eu%2Fuser_files%2Ffile%2Fherzburg_ 
article.pdf&ei=MO0YVL6rG4fGuASAp4CgCQ&usg=AFQjCN 
E5WLaTVhC2gY-cgSAxZlQPOsTDYQ&sig2=zC-- 
LpN3WN8txyCCqfe4tQ&bvm=bv.75558745,d.c2E
one more time: how do you motivate employees?

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one more time: how do you motivate employees?

  • 1. One More Time: How Do You Motivate Employees? By FREDERICK HERZBERG Presented by Rathnakumar.A
  • 2. He is most famous for introducing job enrichment and the Motivator-Hygiene theory. His 1968 publication "One More Time, How Do You Motivate Employees?" had sold 1.2 million reprints by 1987 and was the most requested article from the Harvard Business Review.
  • 3. Motivation Employee Motivation with KITA Negative KITA Negative physical KITA Negative psychological KITA Positive KITA
  • 4. Myths about Motivation  Reducing time spent at work.  Spiraling wages.  Fringe benefits.  Human relations training.  Sensitivity training.  Communications  Two-way communications  Job participation.  Employee counseling.
  • 6. Eternal triangle the theory suggests that work be enriched to bring about effective utilization of personnel. Job enrichment provides the opportunity for the employee’s psychological growth, while job enlargement merely makes a job structurally bigger.
  • 7. JOB LOADING-negative to enrich certain jobs, management often reduces the personal contribution of employees rather than giving them opportunities for growth in their accustomed jobs. Some of the approaches, 1.)challenging 2.)adding 3.)rotating 4.)removing
  • 10. Steps for Job Enrichment  Select JOB.  Approach to JOBS by manager.  Brainstorm a list of changes that may enrich the jobs.  Screen the list to eliminate suggestions that involve hygiene.  Screen the list for generalities.  Screen the list to eliminate any horizontal loading suggestions.  Avoid direct participation by the employees whose jobs are to be enriched.  Set up a controlled experiment.  Be prepared for a drop in performance.  Expect your first-line supervisors to experience some anxiety and hostility
  • 11. conclusion  Job enrichment will not be a one-time proposition, but a continuous management function. Reasons:  The changes should bring the job up to the level of challenge commensurate with the skill that was hired.  Those who have still more ability eventually will be able to demonstrate it better and win promotion to higher level jobs.  The very nature of motivators, as opposed to hygiene factors
  • 12. Reference  https://www.google.co.in/url?sa=t&rct=j&q=&esrc=s&source= web&cd=1&cad=rja&uact=8&ved=0CBwQFjAA&url=http%3A %2F%2Fwww.facilitif.eu%2Fuser_files%2Ffile%2Fherzburg_ article.pdf&ei=MO0YVL6rG4fGuASAp4CgCQ&usg=AFQjCN E5WLaTVhC2gY-cgSAxZlQPOsTDYQ&sig2=zC-- LpN3WN8txyCCqfe4tQ&bvm=bv.75558745,d.c2E