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Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
Goa
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Goa
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Goa
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Goa

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  • 1.  Tourism is defined as a short-term movement of people to places some distance from their normal place of residence to indulge in pleasurable activities. It may also involve travel for business purposes.
  • 2. TRAVEL BUYING BEHAVIOUR Travel satisfaction outcome and evaluation Travel preparation and Travel experience Travel decision (choice between alternatives) Information collection and evaluation stage Felt need/travel desire Travel Agency
  • 3. TYPES OF DETERMINANTS OF TOURIST FOR MAKING A DECISION There are two types of determinants: 1.Those factors which determine whether or not someone will be able to take a holiday or not 2.Those factors which determine the type of trip, if the first set of determinants allow a holiday to be taken.
  • 4. THE TOURIST DECISION-MAKING PROCESS
  • 5. MARKET SEGMENTS Hedonistic tourists Family market Business tourist. The backpacker market Wedding Tourist Visiting friends and relatives (VFR) Religious tourists Educational tourists day-trippers
  • 6. Tourism – A convenience product Shopping products Convenience Products Low Problem Solving High Problem Solving Low Information Search High Information Search Low Customer commitment High Customer commitment High Purchase frequency Low Purchase frequency High Brand Loyalty Low Brand Loyalty High Speed Decision Process Low Speed Decision Process High Rapidity of consumption Low Rapidity of consumption e.g. Bank , postal services ;washing powder, cigaretttes etc. e.g. HOLIDAYS, Hotel Accomodation,Air transport etc.
  • 7. ABOUT GOA Capital Panaji Area 3,702 km² (1,430 sq mile). Population (2001) census 1.4 million (25th) Density 363 km square Districts Two Time zone IST (UTC +5:30) Location of Goa 15.29° N 73.49° E Largest city Vasco da Gama Official languages Konkani, Marathi Main rivers Mandovi, Zuari, Terekhol, Chapora and Betul
  • 8. Introduction Goa, the beautiful state located on the western coast of India, is blessed with many attractive tourist attractions. That includes:  sun kissed beaches  churches  forts  temples  lavish hotel resorts  colonial monuments.
  • 9. GOA  GOA’S CONNECTIVITY  Air : Goa 's international airport is 29 km from Panjim at Dabolim. The airport is well connected to other metro cities.  Rail : Goa has two main stations at Margao and Vasco da Gama. The 760 km long Konkan Railway project between Mangalore (Karnataka) and Mumbai has given a major boost to train travel to Goa .  Road : There are interstate bus services to Mumbai (16 hrs), Mangalore, Bangalore, Pune, Londa, Hubli, Hampi and Hospet.  The best time to visit Goa is during the months of October to April, when temperatures range between 21 and 32 C.
  • 10. TOURIST SEASON  Begins in late September and  carries on through early March Weather :  The average temperature varies between 25`C to 30`C  dry and pleasantly cool.
  • 11. Beaches in goa  Anjuna- Located in to the southern side of the village, a real happening place with eating joints, restaurants and bars.  Calangute- Vast and sandy, the beach stretches out far off to Candolim. It offers opportunities for sunbath and swimming  Candolim- it is a fairly busy beach. There are lots of wandering sellers and massagers offering tourists massages  Dona Paula- It gets the visitors a view of the Mormugao Harbour and the Zuari River. It is a spot to sunbathe and just relax.  Vagator- it can be seen as a little more peaceful one. It is among those beaches that are quite much immersed in the rave and rambling Goan culture
  • 12. Churches in Goa  Basilica Of Bom Jesus- it is dedicated to the infant Jesus. Built in 1605, it is famous as an important pilgrimage point throughout the Roman Catholic world  Se Cathedral- dedicated to St. Catherine, it was built in 1510, is the largest church of Goa and perhaps the whole Asia  Church of St. Alex- It is the church of Goa that displays the magnificent beauty of its architectural style and ornated altars.  Ries Magos Church- Built in 1555, it is  also famous with the name of the  Three Magi Kings
  • 13. Hotels in goa  The Leela Palace- is the first of luxurious resorts of Goa. It recreates the architectural splendor of Vijayanagar palace in the 13th century with the Mediterranean style of design in the 18th century  Taj Exotica- Taj Exotica is an extraordinary holiday resort. It is perhaps the best one of its kind in India.  Cidade de Goa- offers beautiful scenery amongst gorgeous green hills and deep blue sea. It offers all the best and modern facilities
  • 14. Shopping in Goa  The streets of Goa are well decorated with shopping goods and usually hustle bustle with to and fro buyers  The local markets of Goa have a riot of multi hues with exotic and striking product range  The local markets you will like the best are New Market at Margao, Anjuna flea market and Mapusa Friday Market.  The fantabulous local handicrafts of Goa are the most famous souvenir items. You can find here the terracotta, brassware, crochet, shell work, carved furniture, papier-mâché, and bamboo work products.  The Mapusa Friday market is full of beautiful products made of raw wood. You can find here the wooden products like the coir mats, wood furniture, wooden carvings and hats made of straw  Another item that is on the top of the lists of tourists who come here is a pack of famous cashew nuts. Even in plain nuts, you can have flavors and a wide variety of tastes that range from plain to salted and also Masala
  • 15. Wildlife in Goa  Bhagwan Mahaveer Sanctuary- it is spread in an area of 240 sq. kms. It is the largest wildlife preserve of Goa. Located at the foot of the Western Ghats, the evergreen forests and lush green trees surround the sanctuary.  Molem National Park- lies in the heart of Bhagwan Mahaveer Sanctuary. Taking a tour of the sanctuary is a great experience in itself, as one can see the running herds of deers. Malayan giant squirrels, clusters of monkeys, black panthers, cobras and pythons are the common sight here. You can even spot the elephants and tigers in their natural adobe  Bondla Wildlife Sanctuary- covering the area of just 8 sq. kms. You can see here the Indian bison, jackal, black-faced langur, wild boar and different species of deer. Besides animals, tourists can also enjoy sights of multiple species of birds and butterflies  Dudhsagar Waterfalls - With the most meaningful name, 'The Sea of Milk‘, It is a Goa's popular destination for nature lovers, hikers and trekkers
  • 16. Goa carnival  Goa carnival, designated as one of the most popular festivals of India, is a three day long fest.  Takes place in February, the Goa carnival beckons you to enjoy inexhaustible fun and frolic  The festival of Goa generally begins on Sabado Gordo, also called Fat Saturday. It further concludes on Shrove Tuesday or the Fat Tuesday, the first day of Lent season  Colorful marches and prolific floats parade all through the streets of Goa  Masked people sing, dance and mark the hilarious and glitzy Goan celebration and Music fills the air
  • 17. TASTE & PREFERANCES OF PEOPLE IN GOA Water Sports  Water sports have seen a stupendous growth all along the Goa and have been largely responsible for the first Windsurfing Regatta, now an annual event. This, along with the Open Board Sailing Competition that lasts up to a week, are events that all water enthusiasts have come to look forward to.  The best season for enjoying water sports in Goa is from October to May when the skies here are cloudless and blue, and the waters placid.
  • 18. Popular water sports  Wind Surfing- The morning breeze in Goa is light and steady.  just right for learners; while stronger winds that set in during  the afternoons offer a perfect challenge for the more experienced.  Dinghy Sailing- A pleasant change from windsurfing is dinghy sailing, often referred to as beer and sandwich sailing. With the winds in Goa gentle most of the time, this particular sport offers its participants much time to relax.  Scuba diving- It is also fast gaining popularity. Underwater  visibility in the more tranquil of Goa’s bays and lagoons ranges  from five to 10 meters. Attractive coral heads, lobsters, bright colored fish, and other marine life can be conveniently explored in these shallow waters.  Water Skiing-For the speed freaks Goa offers the thrills of venturing into the sea on speedboats.  Other Water Sports-High fliers amongst the speed lovers can opt for Parasailing. A more recent addition is the water scooter. They are readily available at Dona Paula and Candolim beach.
  • 19. Goan Cuisine  The cuisine of Goa has an interesting mix of influences from all the cultures that it came into contact with. There are two separate traditions in cuisine influenced by the respective religions of Hinduism and Christianity. The Portuguese cooking has a strong and telling influence on Goan Cuisine .  Goan food is simple but one has to bear in mind that most, though not all, of it is chili hot, spicy, and pungent. A typical Goan would prefer seafood to all other meats and would use a lot of coconut & tamarind for cooking.  With over a hundred kilometers of coastline it's no shocker that fish and seafood are staples here. A Goan meal is incomplete without Fish, Rice and Curry cooked with coconut. Apart from fish though Pork is Widely available and eaten mainly among the Christians.
  • 20. Goan Cuisine  The most popular Goan dishes are-  Pork Vindaloo  Fish Recheado  Prawn Balchao  Sorpotel  Chouricos (Spicy Goan Sausages)  Chicken Cafreal  Dodol(Goan sweet)  An accompaniment to wash down all Goan food is the locally brewed “Feni”. Though other forms of liquor are readily available across the state, the Goans are as emotional about their feni as they are about their food.
  • 21. Goan Nightlife  Nightlife in Goa is exciting and there are many ways to liven up the evening. Goans enjoy going out . Almost every third house has a bar-cum-restaurant.  The place may not be anything special, usually just a room in the house that has been opened to the public with a couple of chairs and a table. But the atmosphere is great - totally relaxing and extremely conducive to an enjoyable night out with friends and family.  Most of the places serve exquisite seafood and other Goan delicacies and have well stocked bars.  The hottest place to visit and to be seen at in Goa today is “Titos” which is right on the beach. Tito’s, a legend that started the party fever in Goa, is usually jam-packed with people. There's also a new discotheque 'The Beachotheque' where you can dance the night away. Or you could check out Lidos in Dona Paula.  Beach parties happen at Anjuna, Morjim and Palolem beach with just music and drinks.
  • 22. Goan Nightlife  Ingo’s Saturday Night Market at Arpora has hundreds of stalls, with all kinds of accessories and is abuzz with music and food. You’ll see the most outlandish sights and some interesting people walking along with a drink in one hand and a shopping list in the other!  The Indian part of the market has Kashmiri items, wooden articles, silks, pashminas, masks, antiques and home accessories.  The part of the market run by foreigners has leather masks, clothes popularized by hippies, amazing hand-made shoes, furniture, paintings, CDs and clothes galore.
  • 23. Goan Music  Goa is often considered as a nest of singing birds and the credit for that goes to the melodious Goa Music. In other words, music is an essential part of the life of Goa and one can't be left untouched by it during Goa Trip.  Some forms of songs and music of Goa: -  Suvari- the Folk Music  Mando- the Latin Taste  Other Popular Music Forms: 'Banvad', 'Cantaram', 'Dasra Vadan', 'Gadya Ramayan', 'Gaun Kani', 'Gudulya Geetam', 'Jat', 'Pavada', 'Lavni', Bhajan-Dindi', 'Lagan Geet' and 'Carol Singing' are some of the other forms of Goa music that you hear in Goa.
  • 24. How to attract more tourists???  Safety It has been seen that many of the tourists fascinated by blue water of beaches take a plunge into sea without being aware what awaits them. experience has shown that most of them have never seen sea water before and have been risking their lives on self assurance of pleasurable dips which in most cases have resulted in fatal deaths.
  • 25. Goa government should start in integrated beach safety. It should provide well trained lifeguards, well trained security personal on beaches modern water crafts, modern communication gadgets,24 hrs electronic surveillance.
  • 26. Government should take concrete steps to stop terror attacks. CHECK ON HOSPITALITY INDUSTRY Some of the stakeholders of hospitality industry place their rates as exorbitantly high under the guise of peak season therefore deterring the tourist from visiting the place and thus tagging the place as expensive destination. There is no justification for some of them charging 2-3 times the card rate during the so called peak season.
  • 27. SEEING BEYOND THE BEACHES Hinterland of Goa is quite different from coastal Goa. Tourist all over the world have been attracted to Portuguese customs and and traditions. This is USP of Goa
  • 28. HERITAGE TOURISM Goa has many heritage buildings, temples and churches. Government can identify old homes. They can be opened for on seeing and can even be given on rents to the tourists.
  • 29. MULTILINGUAL SIGNAGE SYSTEMS These systems are adopted by Russia and Scandinavian nations. In these system information about a destination is given in various languages. ECOTOURISM Goa has a rich flora fauna and culture. Government should promote ecotourism
  • 30. DEPORTED TO CLASSROOM ORDERED BY GOA TOURISM POLICE REASON: The tourists want to stay beyond their permissible STAY ! !

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