Øredev Keynote Presentation, Thursday November 8, 2012

1. Do you know what happened on
December 16, 1773?”

2. “Do you know what happened on
December 16, 1773?”

3. The Rebellion Imperative
Raganwald’s Address to The People: November 2012, Malmö, Sweden
2012-11-08 Øredev

4. Comrade Reginald
2012-11-08 Øredev

5. First impressions matter
2012-11-08 Øredev

6. what I believe about people
2012-11-08 Øredev

7. At fifty, I’ve seen things...
2012-11-08 Øredev

8. “Every daring attempt to make a
great change in existing
conditions, every lofty vision of
new possibilities for the human
race, has been labelled Utopian. ”
—Emma Goldman

9. We are living
2012-11-08 Øredev

10. We are living in this future
2012-11-08 Øredev

11. Wealth breeds inefficiency
In people and in companies
2012-11-08 Øredev

12. The powerful enforce stasis
Progress is against their best interests
2012-11-08 Øredev

13. We’re not in the business
We are the business
2012-11-08 Øredev

14. All those… moments
will be lost… in time, like tears in rain.
2012-11-08 Øredev

15. fifteen minutes
2012-11-08 Øredev

16. “The revolution is not an apple
that falls when it is ripe. You
have to make it fall.”
—Che Guevara

17. This is a revolutionary
Dan Bricklin
2012-11-08 Øredev

18. This is not a revolutionary
2012-11-08 Øredev

19. Bad photo. Good revolutionaries.
Steve Jobs and Jef Raskin
2012-11-08 Øredev

20. Marketing
Warfare
An Overview

21. Marketing
Warfare
An Overview

22. The Four Sustainable Positions
✤ The Leader
✤ The Rival
✤ The Innovator
✤ The 99%

23. The Four Strategies
✤ The Leader Defends
✤ The Rival Attacks
✤ The Innovator Disrupts
✤ The 99% are Rebels

24. Principles of Defense

25. Principles of Defense
✤ You must be the acknowledged
Market Leader
✤ The best defensive strategy is
the courage to attack yourself.
✤ All offensive moves should be
covered, even if they appear to
be futile.

26. Principles of Offense

27. Principles of Offense
✤ The main consideration is the
character of the leader’s
position
✤ Find a weakness in the leader’s
strength and attack it
✤ Launch the attack as narrowly
and as specifically as possible

28. Principles of Disruption

29. Principles of Disruption
✤ The disruptive move must be
made into an uncontested area
adjacent to the rivalry
✤ Tactical surprise is an essential
part of the plan
✤ The pursuit is as critical as the
attack itself

30. Principles of Rebellion

31. Principles of Rebellion
✤ Find a territory small enough to
defend—and don’t overextend
yourself
✤ Never act like the leader
✤ Be prepared to “bug out” at a
moment’s notice

32. “The Revolution was the work of
“
climbers and cavers.”

33. Let’s Talk Rebellious Tactics
2012-11-08 Øredev

34. 1. The Territory
2012-11-08 Øredev

35. Occupy an undesirable market
2012-11-08 Øredev

36. half an hour
2012-11-08 Øredev

37. “God fights on the side with the
most cannons”

38. Hack the numbers advantage
2012-11-08 Øredev

39. Beware over-extension
2012-11-08 Øredev

40. 2. Never act like the leader
2012-11-08 Øredev

41. “The Python Paradox is now the
Scala Paradox”—Martin Kleppmann

42. Your market opposes the system
2012-11-08 Øredev

43. “In ‘68, the US had 543 people
000
in Vietnam. 80 were soldiers.”
000

44. Go ugly, early
2012-11-08 Øredev

45. 3. Bugging Out
2012-11-08 Øredev

46. “A rebel doesn’t have resources to
waste on a lost cause”

48. Rebels have lean businesses
2012-11-08 Øredev

49. Two words:
“JavaScript Combinators”

50. Rebels use lean toolchains
2012-11-08 Øredev

51. forty-five minutes
2012-11-08 Øredev

52. “Innovation distinguishes
between a leader and a follower.”
—Steve Jobs

53. 1984

55. Let’s Talk Disruption
2012-11-08 Øredev

56. 1. Attack an uncontested area
2012-11-08 Øredev

57. “If there is an existing market, U R
DOING IT WRONG”

58. Who wanted a mouse in 1984?
2012-11-08 Øredev

59. 2. Surprise is Essential
2012-11-08 Øredev

60. 3. Pursuit is as critical as attack
2012-11-08 Øredev

61. Pursue, pursue, pursue!
2012-11-08 Øredev

62. one hour
2012-11-08 Øredev

63. Return to Earth
2012-11-08 Øredev

64. “With a grave face, as if he were
about to announce the death of
a dear comrade, he whispered to
me that it did not behoove an
agitator to dance.”
—Emma Goldman

65. Ninety Seconds of Fun
2012-11-08 Øredev

67. Thank you.
http://braythwayt.com