The Rebellion Imperative

937 views

Published on

Øredev Keynote Presentation, Thursday November 8, 2012

Published in: Technology
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
937
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
3
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • http://www.flickr.com/photos/davemorris/2395980976/\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.flickr.com/photos/31246066@N04/6592174435/\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.flickr.com/photos/fraufrida/490377858/\n
  • http://www.flickr.com/photos/jonhurd/2340042701/\n\nGo where they ain’t and don’t want to be. Social exploits.\n
  • \n
  • \n
  • Feet on the ground, four where they have two, two where they have none\n
  • \n
  • \n
  • http://martin.kleppmann.com/2009/09/18/the-python-paradox-is-now-the-scala-paradox.html\n
  • http://www.flickr.com/photos/_dchris/4054265906/\n\nyou can’t compete with GOOG and APPL for customers or employees!\n
  • \n
  • http://www.flickr.com/photos/pocius/3903063756/\n\nDo the bare minimum.\n
  • http://www.flickr.com/photos/dejeuxx/6893385726/\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.flickr.com/photos/mwichary/2179402603/in/photostream/\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.flickr.com/photos/expertinfantry/5421041640/\n\nA story about iphones and jets from China\n
  • \n
  • http://www.flickr.com/photos/expertinfantry/5420435399/\n
  • \n
  • http://www.flickr.com/photos/expertinfantry/5420434703/\n
  • http://www.flickr.com/photos/marcobellucci/3452949446/\n
  • \n
  • The Rebellion Imperative

    1. 1. Do you know what happened onDecember 16, 1773?”
    2. 2. “Do you know what happened on December 16, 1773?”
    3. 3. The Rebellion Imperative Raganwald’s Address to The People: November 2012, Malmö, Sweden 2012-11-08 Øredev
    4. 4. Comrade Reginald 2012-11-08 Øredev
    5. 5. First impressions matter 2012-11-08 Øredev
    6. 6. what I believe about people 2012-11-08 Øredev
    7. 7. At fifty, I’ve seen things... 2012-11-08 Øredev
    8. 8. “Every daring attempt to make a great change in existing conditions, every lofty vision of new possibilities for the human race, has been labelled Utopian. ” —Emma Goldman
    9. 9. We are living 2012-11-08 Øredev
    10. 10. We are living in this future 2012-11-08 Øredev
    11. 11. Wealth breeds inefficiency In people and in companies 2012-11-08 Øredev
    12. 12. The powerful enforce stasis Progress is against their best interests 2012-11-08 Øredev
    13. 13. We’re not in the business We are the business 2012-11-08 Øredev
    14. 14. All those… moments will be lost… in time, like tears in rain. 2012-11-08 Øredev
    15. 15. fifteen minutes 2012-11-08 Øredev
    16. 16. “The revolution is not an apple that falls when it is ripe. You have to make it fall.” —Che Guevara
    17. 17. This is a revolutionary Dan Bricklin 2012-11-08 Øredev
    18. 18. This is not a revolutionary 2012-11-08 Øredev
    19. 19. Bad photo. Good revolutionaries. Steve Jobs and Jef Raskin 2012-11-08 Øredev
    20. 20. MarketingWarfare An Overview
    21. 21. MarketingWarfare An Overview
    22. 22. The Four Sustainable Positions✤ The Leader✤ The Rival✤ The Innovator✤ The 99%
    23. 23. The Four Strategies✤ The Leader Defends✤ The Rival Attacks✤ The Innovator Disrupts✤ The 99% are Rebels
    24. 24. Principles of Defense
    25. 25. Principles of Defense✤ You must be the acknowledged Market Leader✤ The best defensive strategy is the courage to attack yourself.✤ All offensive moves should be covered, even if they appear to be futile.
    26. 26. Principles of Offense
    27. 27. Principles of Offense✤ The main consideration is the character of the leader’s position✤ Find a weakness in the leader’s strength and attack it✤ Launch the attack as narrowly and as specifically as possible
    28. 28. Principles of Disruption
    29. 29. Principles of Disruption✤ The disruptive move must be made into an uncontested area adjacent to the rivalry✤ Tactical surprise is an essential part of the plan✤ The pursuit is as critical as the attack itself
    30. 30. Principles of Rebellion
    31. 31. Principles of Rebellion✤ Find a territory small enough to defend—and don’t overextend yourself✤ Never act like the leader✤ Be prepared to “bug out” at a moment’s notice
    32. 32. “The Revolution was the work of“ climbers and cavers.”
    33. 33. Let’s Talk Rebellious Tactics 2012-11-08 Øredev
    34. 34. 1. The Territory 2012-11-08 Øredev
    35. 35. Occupy an undesirable market 2012-11-08 Øredev
    36. 36. half an hour 2012-11-08 Øredev
    37. 37. “God fights on the side with the most cannons”
    38. 38. Hack the numbers advantage 2012-11-08 Øredev
    39. 39. Beware over-extension 2012-11-08 Øredev
    40. 40. 2. Never act like the leader 2012-11-08 Øredev
    41. 41. “The Python Paradox is now the Scala Paradox”—Martin Kleppmann
    42. 42. Your market opposes the system 2012-11-08 Øredev
    43. 43. “In ‘68, the US had 543 people 000 in Vietnam. 80 were soldiers.” 000
    44. 44. Go ugly, early 2012-11-08 Øredev
    45. 45. 3. Bugging Out 2012-11-08 Øredev
    46. 46. “A rebel doesn’t have resources to waste on a lost cause”
    47. 47. Rebels have lean businesses 2012-11-08 Øredev
    48. 48. Two words:“JavaScript Combinators”
    49. 49. Rebels use lean toolchains 2012-11-08 Øredev
    50. 50. forty-five minutes 2012-11-08 Øredev
    51. 51. “Innovation distinguishes between a leader and a follower.” —Steve Jobs
    52. 52. 1984
    53. 53. Let’s Talk Disruption 2012-11-08 Øredev
    54. 54. 1. Attack an uncontested area 2012-11-08 Øredev
    55. 55. “If there is an existing market, U R DOING IT WRONG”
    56. 56. Who wanted a mouse in 1984? 2012-11-08 Øredev
    57. 57. 2. Surprise is Essential 2012-11-08 Øredev
    58. 58. 3. Pursuit is as critical as attack 2012-11-08 Øredev
    59. 59. Pursue, pursue, pursue! 2012-11-08 Øredev
    60. 60. one hour 2012-11-08 Øredev
    61. 61. Return to Earth 2012-11-08 Øredev
    62. 62. “With a grave face, as if he were about to announce the death of a dear comrade, he whispered to me that it did not behoove an agitator to dance.” —Emma Goldman
    63. 63. Ninety Seconds of Fun 2012-11-08 Øredev
    64. 64. Thank you. http://braythwayt.com

    ×