1.  Internet user
 Active in social networks (have already
some account)
 Interested in running(amateurs and
professionals)
 No age limit, main target audience are
young people and middle-age people
 At first we’ll use English as language for
The Runner, but in perspective - no
language limit

2.  There are 2,267,233,742 of Internet users
worldwide(2011 data) [1]
 Number of Internet users in past 10 years
increased for 528% and will be growing
[1]
 45 % of Internet users are under the age
of 25. It’s around 1.02 billion of people
[2]. This age category also is the most
active in the social networks.

3.  Fully 65% of adult internet users now say
they use a social networking site (2011
data) and this number is growing every
year [3]
 2.4 billion of social networking accounts
worldwide
 800+ million – number of users on
Facebook by the end of 2011
 200 million – Number of users added to
Facebook during 2011

4.  225 million – Number of Twitter accounts,
100 million of active Twitter users in 2011
[2]
 Running community page in FB had
5,747,584 likes on 25.05.2012 and only in 1
day increased to 5,805,628 likes
 Successful cases of Running mobile apps
(potential partners): Endomondo -
175,696 likes; Runkeeper - 310,000 of
active monthly users and others

5.  Approximately 518,000 runners took part
in the marathon only in the United States
 Annually, more than 500 marathons are
organized worldwide [4];

6.  Users now avaible:
› Facebook total running page likes – about to
5.800.000,00
 Data of our survey – from people that
already run often:
› 33,87% - Run less than 4 times a month
› 53,25% - Run between 1 to 3 times a week
› 12,90% - Run more than 3 times a week

7.  Considering that, users will acess the site
at least each run they finish:
USER MONTH
USERS ACESS ALL ACESS
Less than 4 times
a month 1.964.516,13 2 3.929.032,26
1 to 3 times a
week 3.087.096,77 6 18.522.580,65
More than 3
times a week 748.387,10 12 8.980.645,16
ALL ACESS: 31.432.258,06