Twitter’s recent IPO marks the 3rd IPO amongst major social media networks in the last three years. As the social media industry picks up steam, make sure your B2B marketing strategy is up to speed. We picked our seven favorite social media guides on Twitter, LinkedIn, and Facebook to help you develop and perfect an effective B2B social marketing strategy.

1. B2B Marketing in the
Noisy World of Twitter
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2. Most marketers recognize the value in
maintaining a Twitter presence, but as
the social network grows, simply
maintaining a Twitter account is an
insufficient strategy.
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3. Take a page from the Twitter pros.
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4. Know Your Territory
@PISTACHIO: Track your industry on Twitter. Make a list of
keywords, prospects, and trends that you want to keep track of. Use
the search bar or “discover” method to get live updates on news that
pertains to you.
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5. Decide Your Purpose
@KENKROGUE: When establishing your Twitter presence you want
to be sure of why you are joining the Twitter community. Whether it
be to gain followers, share content, or simply read other peoples
posts.
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6. Tell People Why
They Should Click
@COLLIERMATT: Give people a call to action in your Tweets. Being
that you only have 140 characters to spare, simplicity and resonating
text is of the essence.
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7. Share Content in
Your Own Voice
@MARISMITH: Add value to your followers feed, rather than trying
to just make a sale. Keep your Tweeting style consistent with your
voice when sharing content.
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8. Use Keywords in
Your Tweets
@DHEMLEY: Rather than just keeping track of keywords associated
with prospects, make sure to use keywords you want to be associated
with as well. This way your prospects can find you before you find
them.
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9. Partner with
Influencers
@DIABOLINA: Partner with influencers that have large networks to
expand your reach. Engage them in conversation and other
influencers will join in.
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10. Follow, Listen, & Reply
Before Broadcasting
@STACEYLAMILLER: Before you become a broadcaster, listen to
other people and respond to their questions. If you’re a constant
broadcaster off the bat, it’s like shouting into the Grand Canyon - no
one will be listening!
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11. Favorite Tweets
@STEPHANIEFRASCO: Favoriting someone’s Tweet will bring a smile
to their face. Favorite influencers’ Tweets and they might start
following you back.
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12. Build Lists
@H4WTS: Build targeted Twitter lists of influencers and prospects
you want to keep tabs on. By building your own lists as a resource for
others, you organically will draw traffic to your profile.
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13. Stay Relevant
@RADIUS: People don’t want to see something that was written a
week ago, they want to see something happened thirty seconds ago.
In the Twitter world, old news is no news. Share fresh content that no
one else has had their hands on before.
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14. The Top Ten Twitter
Tools & Influencers
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15. about radius
Finding and engaging with the right local businesses can be
overwhelming due to the disorganized — and often contradictory—
nature of local business information. Radius helps marketers to take
control of lead generation. Radius subscribers build perfectly
targeted lead lists from amongst the 27 million U.S. business records
within Radius to find their best customers.
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