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1 of 31
Plan your work and work your plan. You
can’t take a fishing boat out and just
expect fish to jump into the boat.
@rbarsi
Tweet the Tip
Attract your audience. If a prospect hears
your voicemail or receives your email, they
may Google your name. Are you worth the
search?
@rbarsi
Tweet the Tip
Set up alerts for internal changes, such as
senior executive movement, acquisition,
divestiture, funding, credit status changes,
etc.
@dandade
Tweet the Tip
Do your research; you don’t want to sound like
any other schlep calling and interrupting their
day. Make sure to learn enough about their
business to articulate why you feel you can help.
@craig_ferrara
Tweet the Tip
Figuring out the best time of day to call changes
from vertical to vertical. You have to be
comfortable making several attempts at finding
the time to catch someone who’s in the office.
Getting an email address is helpful, but
understand that you may not get a reply until
much later in the day when they actually have a
second to sit down.
@chris_snell
Tweet the Tip
Are your customers gaining or sinking in
popularity? Foursquare check-ins and other
social indicators can be an easy way to
determine customer loyalty and interest.
@darian314
Tweet the Tip
When preparing your call script, think: you are 1
of 100s of salespeople calling this prospect.
What would make them want to call you back?
Craig Kaplan
Tweet the Tip
Stop writing emails that look like novels:
http://three.sentenc.es/
@rbarsi
Tweet the Tip
Decision makers that are SMBs are rarely sitting
waiting for a sales call; email is VERY important.
Always email first to let them know you’re going
to call. If you don’t get through email again, give
them a day and then call.
@davepolitis
Tweet the Tip
Know your prospects’ communication
preferences. Keep record of those preferences
and stick to them. Don’t keep emailing a
prospect that only answers your phone calls.
@johnsjawn
Tweet the Tip
Send your prospects handwritten birthday cards
– the old-fashioned way.
@barbaragiamanco
Tweet the Tip
Stop talking about your offerings. They’re not
interested in what you do; only what you can do
for them. There’s a big difference.
@mike_weinberg
Tweet the Tip
Offer something of value for nothing in return.
Rather than ask for a meeting, offer an
assessment or audit.
@heinzmarketing
Tweet the Tip
5 before 9 and 9 after 5: extra calls to be made
to keep the funnel fat.
craig kaplan
Tweet the Tip
Prospects are not leads, clicks, or impressions;
they’re people and businesses. Get over your
own internal metrics and listen.
@kennymadden1973
Tweet the Tip
You’re not perfect for everyone. You may have
the best solution since sliced bread, but if it
doesn’t fit how a prospect does business, it
won’t fit. It’s nothing personal, it just doesn’t fit.
@kennymadden1973
Tweet the Tip
WOM is important. If you leave a bad taste in a
prospect’s mouth, more than likely LOTS of
people will know – quickly. On the flip side, if
you do something right, they will praise you with
accolades in front of many others. Word-of-
mouth is huge.
@kennymadden1973
Tweet the Tip
When it’s scheduled prospecting time, do
nothing else but prospect. Everything else can
wait.
@shawn_naggiar
Tweet the Tip
Follow your prospects on Twitter and watch for
appropriate ways to engage.
@barbaragiamanco
Tweet the Tip
Without a doubt, the best time to get a hold of
the hard-to-reach person is between :58 and
:02 each hour.
@thesaleshunter
Tweet the Tip
Don’t simply cold call. Do research in LinkedIn,
on the prospect’s website, in groups or other
discussions in which they are involved and on
any other press.
@dandade
Tweet the Tip
Connect with prospects who view your profile.
On LinkedIn, you can see who has viewed
your profile. When a prospect views your
profile, offer to connect. When you’re
connected, they’ll see your Activity Feed, and
you can track their activity.
@james_t_shanks
Tweet the Tip
Apply apps like Outlook’s Delay Delivery,
Boomerang, or ToutAPP to send your
messages on Sundays. It appears that you’re
working hard on the weekend and it catches
prospects in a relaxed environment.
@rbarsi
Tweet the Tip
If someone has been ignoring your cold-calling
for 5 years, THEY ARE NOT INTERESTED.
@kennymadden1973
Tweet the Tip
Uncover the decision-making process
(including the budgeting process) during the
prospecting phase of the selling cycle. This
helps you validate authority.
@dandade
Tweet the Tip
Hone your pitch: know the value that you offer
and find ways to engage potential buyers
through adding value for them – not from
selling your stuff.
@scoremoresales
Tweet the Tip
Don’t sell; help others buy. The buyer-centric
approach assures you speak in terms relevant
to real problems. Buyers don’t care about your
product. They care about solving their
problems.
@jill_rowley
Tweet the Tip
Build relationships. As with all sales, people
purchase based on emotion and likability. This
means you need to be open, honest and full of
integrity in your discussions and negotiations
with them.
@sandyrgans
Tweet the Tip
get the whole guide

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29 prospecting tips

  • 1.
  • 2.
  • 3. Plan your work and work your plan. You can’t take a fishing boat out and just expect fish to jump into the boat. @rbarsi Tweet the Tip
  • 4. Attract your audience. If a prospect hears your voicemail or receives your email, they may Google your name. Are you worth the search? @rbarsi Tweet the Tip
  • 5. Set up alerts for internal changes, such as senior executive movement, acquisition, divestiture, funding, credit status changes, etc. @dandade Tweet the Tip
  • 6. Do your research; you don’t want to sound like any other schlep calling and interrupting their day. Make sure to learn enough about their business to articulate why you feel you can help. @craig_ferrara Tweet the Tip
  • 7. Figuring out the best time of day to call changes from vertical to vertical. You have to be comfortable making several attempts at finding the time to catch someone who’s in the office. Getting an email address is helpful, but understand that you may not get a reply until much later in the day when they actually have a second to sit down. @chris_snell Tweet the Tip
  • 8. Are your customers gaining or sinking in popularity? Foursquare check-ins and other social indicators can be an easy way to determine customer loyalty and interest. @darian314 Tweet the Tip
  • 9. When preparing your call script, think: you are 1 of 100s of salespeople calling this prospect. What would make them want to call you back? Craig Kaplan Tweet the Tip
  • 10. Stop writing emails that look like novels: http://three.sentenc.es/ @rbarsi Tweet the Tip
  • 11. Decision makers that are SMBs are rarely sitting waiting for a sales call; email is VERY important. Always email first to let them know you’re going to call. If you don’t get through email again, give them a day and then call. @davepolitis Tweet the Tip
  • 12. Know your prospects’ communication preferences. Keep record of those preferences and stick to them. Don’t keep emailing a prospect that only answers your phone calls. @johnsjawn Tweet the Tip
  • 13. Send your prospects handwritten birthday cards – the old-fashioned way. @barbaragiamanco Tweet the Tip
  • 14. Stop talking about your offerings. They’re not interested in what you do; only what you can do for them. There’s a big difference. @mike_weinberg Tweet the Tip
  • 15. Offer something of value for nothing in return. Rather than ask for a meeting, offer an assessment or audit. @heinzmarketing Tweet the Tip
  • 16. 5 before 9 and 9 after 5: extra calls to be made to keep the funnel fat. craig kaplan Tweet the Tip
  • 17. Prospects are not leads, clicks, or impressions; they’re people and businesses. Get over your own internal metrics and listen. @kennymadden1973 Tweet the Tip
  • 18. You’re not perfect for everyone. You may have the best solution since sliced bread, but if it doesn’t fit how a prospect does business, it won’t fit. It’s nothing personal, it just doesn’t fit. @kennymadden1973 Tweet the Tip
  • 19. WOM is important. If you leave a bad taste in a prospect’s mouth, more than likely LOTS of people will know – quickly. On the flip side, if you do something right, they will praise you with accolades in front of many others. Word-of- mouth is huge. @kennymadden1973 Tweet the Tip
  • 20. When it’s scheduled prospecting time, do nothing else but prospect. Everything else can wait. @shawn_naggiar Tweet the Tip
  • 21. Follow your prospects on Twitter and watch for appropriate ways to engage. @barbaragiamanco Tweet the Tip
  • 22. Without a doubt, the best time to get a hold of the hard-to-reach person is between :58 and :02 each hour. @thesaleshunter Tweet the Tip
  • 23. Don’t simply cold call. Do research in LinkedIn, on the prospect’s website, in groups or other discussions in which they are involved and on any other press. @dandade Tweet the Tip
  • 24. Connect with prospects who view your profile. On LinkedIn, you can see who has viewed your profile. When a prospect views your profile, offer to connect. When you’re connected, they’ll see your Activity Feed, and you can track their activity. @james_t_shanks Tweet the Tip
  • 25. Apply apps like Outlook’s Delay Delivery, Boomerang, or ToutAPP to send your messages on Sundays. It appears that you’re working hard on the weekend and it catches prospects in a relaxed environment. @rbarsi Tweet the Tip
  • 26. If someone has been ignoring your cold-calling for 5 years, THEY ARE NOT INTERESTED. @kennymadden1973 Tweet the Tip
  • 27. Uncover the decision-making process (including the budgeting process) during the prospecting phase of the selling cycle. This helps you validate authority. @dandade Tweet the Tip
  • 28. Hone your pitch: know the value that you offer and find ways to engage potential buyers through adding value for them – not from selling your stuff. @scoremoresales Tweet the Tip
  • 29. Don’t sell; help others buy. The buyer-centric approach assures you speak in terms relevant to real problems. Buyers don’t care about your product. They care about solving their problems. @jill_rowley Tweet the Tip
  • 30. Build relationships. As with all sales, people purchase based on emotion and likability. This means you need to be open, honest and full of integrity in your discussions and negotiations with them. @sandyrgans Tweet the Tip
  • 31. get the whole guide