My Presentation at conference http://www.tfmaindia.com/ConferenceSpeakernew1.aspx on June 19- 20th 2013 at New Delhi Speaking on role of effective content, tools and technologies and direct call to actions to drive conversations and transactions in social media

2. Social Call to Action?

3. 1

4. 2

5. 3

6. Facebook Cover Photo

8. 1
Define Content
Ecosystem

9. Define Channels
Tools &
Technologies
2

10. Social
Command
Center
3

11. 3 Commandments
Combining effective CTA’s to Branded Content

12. 1
Always On
Content Ecosystem | 24 *7 Utility & Response |
Problem solving

13. Always
Connected
2
Multiple Channels | Evolving & Targeted Content |
Promote Sharevertising

14. Always
Relevant
3
Data & Analytics | Contextualize | Direct Call
to Actions

15. RACHNA"
Vice President, Digital @ JWT"
SHARMA