Today's customer is not satisfied by the mere product name and price attached to it. They want to be informed about the product through a variety of images in multiple formats, angles, resolutions, packaging attributes of weight and dimensions, elements like ingredients, nutrition values, directions to use, warnings etc. Today's shopper explores various channels simultaneously to get the best deals. This calls for complex management of all related data under one system called product information management.

1. www.questudio.com
Omni channel Marketing Success with Product Information Management
Today's customer is not satisfied by the mere product name and price attached to it. They
want to be informed about the product through a variety of images in multiple formats,
angles, resolutions, packaging attributes of weight and dimensions, elements like
ingredients, nutrition values, directions to use, warnings etc. Today's shopper explores
various channels simultaneously to get the best deals. This calls for complex management of
all related data under one system called product information management.
QUESTUDIO’s PIM Software offers detailed data to provide seamless customer
experience and keep the competition at bay. Product information is centralized cleansed
and enriched. With flexible and scalable content distribution, brand control can be put into
action. This results in faster time-to-market, increased order accuracy and enhanced
customer experience. PIM allows one to exercise a plethora of options for Omnichannel
Marketing Success including eCommerce Websites. QUESTUDIO’s PIM Software maintains
content in a central repository and delivers rich content to its proprietary Print Catalog
Software – InStudio a plug-in for Adobe InDesign and Web Catalog Software – WebStudio.
Synchronization - Retail information is usually maintained in spreadsheets giving rise to
multiple spreadsheet instances of the same information. This results in poor data quality
and unsynchronized information travelling through the information supply chain.
PIM enables synchronizing product information across multiple enterprise systems.
A centralized repository is created so the product information is consistent regardless of the
channel. Thus allowing customers to shop anytime, anywhere and any place.
Optimized Routing - Product information management helps manage cross channel
customer routing of products throughout all channels effectively. At each stage of the order
process, a consolidated overview of stock can be looked at to optimize its course. Full
process visibility can be achieved with product characteristics like size, weight, color etc.
being maintained. Multiple brands and channels within a single system can thus be
sustained.
Quality Purchasing Experience - A major function for selecting, preparing and shipping of
products is offered by PIM. It aims at speeding up operational processes in stores while
reducing operating costs. Increased conversions and high customer satisfaction can be
achieved by improving the critical information. Top quality omnichannel purchasing
experience for customers can thus be guaranteed by businesses.
Quick Turnaround - Product launches, product updates and workflow management become
a reality when marketing with PIM. Brand owners are allowed to create an omnichannel
presence with consistent and updated product information database with the help of a print
catalog software and a web catalog software connected to a central repository.
QUESTUDIO’s CatalogStudio a proprietary Product Information Management Software can
help introduce new products as well as maintain existing ones.

2. www.questudio.com
Upselling and Cross selling - The entire product information lifecycle is continuously fed
with updated data from integrated catalogs, web content and data sheets. The data
management and workflow requirements from the vendors or the supply party to the
customers or the sell party are handled with PIM. This helps maintain digital assets and
reference associated products. It gives rise to relationships for upselling and cross selling. It
also helps manage these relationships. The related customer purchasing patterns and
accompanying product suggestions go a long way in building brand loyalty.
One can ensure omnichannel marketing success with the achievement of more than
one of the above objectives with PIM.